A Midwest auto group comprised of Chevrolet, Ford, CDJR, Cadillac and Lincoln brands.

  • 3.7%

    MARKET SHARE POINT INCREASE IN 3 MONTHS

  • 2.4%

    FACEBOOK CTR (205% ABOVE BENCHMARK)

  • 10.6%

    EMAIL CTR (31% ABOVE BENCHMARK)

Challenges.

Over the course of 2017, this dealer group experienced a sharp decline in sales. They’re located 30 minutes east of the largest metro area in Iowa, so they needed to find an area of focus to get back on track.

Solutions.

The LOCALiQ AUTOMOTIVE team developed a digital strategy which targeted key zip codes that had the highest potential to re-gain share. We used a combination of Facebook advertising, email marketing, and paid search marketing that specifically targeted zip codes in their backyard for Chevrolet, Ford and CDJR. We were able to highlight the right area of concern and opportunities in their area.

Results.

Through the development of insights and the use of registration data, the LOCALiQ AUTOMOTIVE team was able to increase visibility within this automotive group’s area which led to an increase in overall unit sales growth.

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