107 Trigger Words to Make Your Marketing More Effective

107 Trigger Words to Make Your Marketing More Effective

If you want to improve your return on investment (ROI) in marketing, four words hold the key to success. “Choose your words wisely.” Some are more impactful than others. So, for your marketing to be its most persuasive and get you that much closer to converting your...
What Is User-Generated Content? (+4 Easy Ways to Collect It)

What Is User-Generated Content? (+4 Easy Ways to Collect It)

According to a recent State of User-Generated Content report, nearly 80% of consumers feel that they can tell when a brand is advertising to them. Moreover, almost 40% of consumers distrust paid influencers. Where does that leave brands looking to genuinely connect...
Content Mapping 101: What It Is & How to Use It (with Template)

Content Mapping 101: What It Is & How to Use It (with Template)

Your content is most effective when it reaches your audience at the right time. That’s why you wouldn’t promote Black Friday content in December or share posts about February holidays in March. This is pretty straightforward because these dates are fixed for your...
13 Key Benefits of Content Marketing for Small Businesses

13 Key Benefits of Content Marketing for Small Businesses

When your day is packed with meetings, scheduling, payroll, helping customers, and other pressing concerns, sitting down to write a blog post might not be at the top of your to-do list. It can be an easy item to forget. But content marketing is more than just writing...
31+ Explosive 4th of July Marketing Slogans, Promotions & Ideas

31+ Explosive 4th of July Marketing Slogans, Promotions & Ideas

Fireworks, barbecues, pool parties, and picnics. The 4th of July is right around the corner, and this year, we just might be able to celebrate (semi) like we used to! The 90s are back in style–do you have your Old Navy flag T-shirt handy like this family?  The...