A lot happens every minute online. People are checking emails, sending text messages, buying something for their home, watching TikTok videos, and much, much more. And, in the last year, the time we’ve spent online has only increased. In fact, online content...
Brand awareness is notoriously difficult to measure. Because brand awareness strategies are typically top-of-funnel tactics that serve as touchpoints throughout the customer journey, it’s often hard to attribute leads and customers to them specifically. But just...
If you’ve spent any time on YouTube, you’ve seen YouTube ads–the videos that play at the beginning, middle, or end of the content you’re watching. Maybe you’ve even discovered a new brand that way; their video ad compelled you to click on their link and learn more....
Did you know that over 70% of marketers have seen positive results from social media marketing, including everything from more followers to more website traffic to more sales? With billions of users active on social media sites daily—your target audience...
Healthcare advertising is challenging. When you advertise your healthcare business, whether it’s a hospital, gym, chiropractor’s office, or dentist, you’re trying to get people to not only choose you over your competitors, but to trust you with their health and, in...
