11 Key Metrics & Methods to Measure Brand Awareness

11 Key Metrics & Methods to Measure Brand Awareness

Brand awareness is notoriously difficult to measure. Because brand awareness strategies are typically top-of-funnel tactics that serve as touchpoints throughout the customer journey, it’s often hard to attribute leads and customers to them specifically. But just...
5 Best Social Media Goals: How to Set, Reach & Measure Them

5 Best Social Media Goals: How to Set, Reach & Measure Them

Did you know that over 70% of marketers have seen positive results from social media marketing, including everything from more followers to more website traffic to more sales? With billions of users active on social media sites daily—your target audience...
Healthcare Advertising Benchmarks (+Quick Tips for Better Results)

Healthcare Advertising Benchmarks (+Quick Tips for Better Results)

Healthcare advertising is challenging. When you advertise your healthcare business, whether it’s a hospital, gym, chiropractor’s office, or dentist, you’re trying to get people to not only choose you over your competitors, but to trust you with their health and, in...