11 Key Metrics & Methods to Measure Brand Awareness

11 Key Metrics & Methods to Measure Brand Awareness

Brand awareness is notoriously difficult to measure. Because brand awareness strategies are typically top-of-funnel tactics that serve as touchpoints throughout the customer journey, it’s often hard to attribute leads and customers to them specifically. But just...
15 Free & Paid Local Advertising Ideas for Small Businesses

15 Free & Paid Local Advertising Ideas for Small Businesses

Did you know there are over 31.7 million small businesses in the US? That amounts to about 1,600 small businesses per city. This means a lot of competition for small business owners across America, especially when you factor in the larger businesses you’re also...
Our 16 Best Home Services Marketing Tips to Get New Customers

Our 16 Best Home Services Marketing Tips to Get New Customers

For home services professionals, competition can be stiff. There are a lot of providers out there, and it can be hard to figure out the best way to stand out. Plus, the way homeowners think about and search for home repair and home remodeling solutions has changed...