How Much Did Apple iOS 14 Really Affect Ad Costs? [Data]

How Much Did Apple iOS 14 Really Affect Ad Costs? [Data]

Since we first learned it was coming, way back in 2020, marketers and business owners have been worrying about Apple’s iOS 14 update. This update affects the way that businesses can collect and track data, so the implication is that you won’t be able to get a clear...
The 14 Absolute Best Brand Awareness Strategies & Examples

The 14 Absolute Best Brand Awareness Strategies & Examples

While many businesses let brand awareness fall by the wayside in favor of lead generation strategies, the truth is that you need a healthy combination of both to be successful. It’s like a pizza—sure, the sauce, cheese, and toppings get all the glory, but without a...
Your Best Cheat Sheet to Search vs. Display Ads

Your Best Cheat Sheet to Search vs. Display Ads

I have a confession to make. I’m a sucker for ads. Even though I help businesses create ads and know how they work, I can’t help but impulse buy when I see an ad so perfect for me after I look something up! It’s irresistible when they seem to know...
Healthcare Advertising Benchmarks (+Quick Tips for Better Results)

Healthcare Advertising Benchmarks (+Quick Tips for Better Results)

Healthcare advertising is challenging. When you advertise your healthcare business, whether it’s a hospital, gym, chiropractor’s office, or dentist, you’re trying to get people to not only choose you over your competitors, but to trust you with their health and, in...
Home Services Advertising Benchmarks (+9 Ideas for Better Results)

Home Services Advertising Benchmarks (+9 Ideas for Better Results)

Understanding the many metrics that determine whether or not your marketing campaigns are successful can be difficult for home services businesses. Many home service businesses run marketing across multiple channels in highly saturated and competitive markets. How do...