Since we first learned it was coming, way back in 2020, marketers and business owners have been worrying about Apple’s iOS 14 update. This update affects the way that businesses can collect and track data, so the implication is that you won’t be able to get a clear...
While many businesses let brand awareness fall by the wayside in favor of lead generation strategies, the truth is that you need a healthy combination of both to be successful. It’s like a pizza—sure, the sauce, cheese, and toppings get all the glory, but without a...
I have a confession to make. I’m a sucker for ads. Even though I help businesses create ads and know how they work, I can’t help but impulse buy when I see an ad so perfect for me after I look something up! It’s irresistible when they seem to know...
Healthcare advertising is challenging. When you advertise your healthcare business, whether it’s a hospital, gym, chiropractor’s office, or dentist, you’re trying to get people to not only choose you over your competitors, but to trust you with their health and, in...
Understanding the many metrics that determine whether or not your marketing campaigns are successful can be difficult for home services businesses. Many home service businesses run marketing across multiple channels in highly saturated and competitive markets. How do...
![How Much Did Apple iOS 14 Really Affect Ad Costs? [Data]](https://localiq.com/wp-content/uploads/2022/03/apple-ios-14-update-ad-costs-data-feature.jpg)
