16 Types of Customer Needs: How to Identify & Meet Them

16 Types of Customer Needs: How to Identify & Meet Them

More often than not, when a business wants to succeed, they turn to look at their competition. They look at what other companies are doing or the newest product releases. They may even check out current fads and crazes. But do you know what they often don’t look at?...
13 Talent Sourcing Strategies to Attract the Right Candidates

13 Talent Sourcing Strategies to Attract the Right Candidates

Trying to find and hire the right talent is difficult right now. With the “Great Resignation,” a shift in how people work, and more job openings than qualified candidates, it might be time to rethink your talent sourcing and hiring strategy. But where do you start? In...
6 Marketing Resolutions to Keep Your Business On Track All Year

6 Marketing Resolutions to Keep Your Business On Track All Year

Every year on January 1, I make a list of resolutions and goals for myself for the next 12 months. Then, I usually misplace that list and don’t see it again until December 31, when I realize I may or may not have missed out on (or forgotten altogether) some, or all,...
What Is Lead Management? (+How to Get Started)

What Is Lead Management? (+How to Get Started)

You know that your business depends on leads. Without leads, you can’t get new customers, and your business can’t grow. And without lead management, you can’t tell how your marketing is working to get you those leads, who those leads are, or how to follow up with...
Making Sense of Multichannel Marketing: What It Is & How It Works

Making Sense of Multichannel Marketing: What It Is & How It Works

Imagine if every single one of your customers and prospective customers subscribed to your newsletter, opened every email you sent, and clicked every link in your newsletter. Ahh. Sounds like heaven to every business owner and marketer. A 100% success rate for all...