Spring is officially here and it’s time to deep clean, reorganise, and declutter everything from your closet to the garage. Giving your place a deep clean is a great way to revamp your surroundings and celebrate a transition into a new season. I love giving my house a spring cleaning because when my life is organised, I can accomplish more and feel less stressed doing so.
You can also take advantage of spring cleaning when it comes to your business. When’s the last time you revamped your website or revisited the goals you set at the beginning of the year? You might need to dust off your marketing strategy, and now is the perfect time to do it. Here are a few ways to give your business a quick refresh.
Clean Off Your Goals
Remember at the beginning of the year (or sometime last year) when you outlined what you wanted to accomplish in 2019? It can be easy to get caught up in the everyday routine of your business and forget to revisit the goals you set. Ask yourself if the tasks that make up your everyday routine will eventually get you to your end goal. And, if the two don’t align, adjust your routine to include tasks that will get you on the road to success for your business.
If one of your goals for this year is to get more leads through social media, your updated routine might include having more regular discussions with your social media manager or marketing partner to give you information on how your social media ads are delivering on your goals. Or, one of your goals could be to develop more professionally, so you might consider finding and regularly listening to a business podcast. Whatever your goals are, dust off your strategy on how you plan to get there.
Refresh Your Website
You're focused on running your business, so it may have been awhile since you gave your website a deep dive. View your website from a customer’s perspective or ask someone who isn’t familiar with your site to take a look at it for you. Is your contact information easy to find? Is your location accurate? Check links, old content, plugins, and forms to make sure they are up-to-date, properly functioning, and user-friendly. There’s nothing worse than working so hard to provide content to a website that no one is able to get to or directing consumers to an old location. And, think about whether or not it’s time for an image refresh! Can you get more updated images for your site that show visitors who you are, what you do, and what you can offer?
Scrub Your Search Marketing
If you haven’t added paid search marketing into your marketing strategy, now is the perfect time to do so. Search marketing can help you get seen by searchers on top search engines, which can help drive website visits and increase brand awareness. After you’ve given your website a refresh, updating your search marketing might be just the step you need to meet your business goals.
And if you are running search marketing currently, think about some ways to freshen up your campaigns either with new offers, new creative, or new calls to action. Your search marketing partner can help you with this, too!
Polish Your Social Platforms
You most likely set up your social media accounts when you first started your business. Have you gone through a website update since you launched your company? Do you have new images (like from your website refresh) you can share? Now is a great time to look over your social profile image, cover photo, bio, and website links to see if they need updating to align with the branding of your website. It’s also important to make sure you align your social presence with your business goals. You want your Facebook page to be a reliable source for consumers to connect with your brand.
Speaking of connecting with your brand, take a look at the progress you’ve made up until now. What’s been working well and what isn’t receiving as much engagement as you hoped? Whatever your business goals are for this year, make sure your social media strategy is on the right path to get you there.
You know that feeling when you’ve successfully cleaned out your closet and reorganised it in a way that makes you feel super accomplished? Refreshing your marketing strategy will leave you with a similar feeling. It can be difficult to meet the goals you’ve set for your business if your marketing strategy feels scattered and inconsistent. If you’re ready to take the first step in refreshing your business, contact us to help you get there.