When it comes to SEO, things can get a little confusing. There are so many different factors to consider for SEO success, from what’s on your website, to how your website runs, to things you may not even be able to fully control off your site.
But, SEO is extremely important to help you increase your visibility on top search engines. And one thing you might be surprised to learn is that there are multiple types of SEO: Organic and local.
So, what are these two SEO types and do you need them both?
Let’s dive in.
What is Organic SEO?
Organic SEO is the type of SEO you’re probably most used to hearing about. It includes optimising your website both in the backend and in your content for specific keywords and topics your most likely consumer would search for you with. It also has to do with your site structure, load time, and mobile-friendliness.
What is Local SEO?
We know that more and more searchers are searching with local intent. For example, we know that 82% of smartphone shoppers conduct “near me” searches now. So local SEO gives you a way to optimise your presence for those searchers. It includes optimising your content for local search intent and takes into account offsite factors like your local listings to help you improve visibility on search engines, review sites, and in local listings, like on Google Maps.
Why do You Need Both Organic & Local SEO?
So, now that we know what these types of SEO are, do we actually need both to be successful? The short answer is yes. Why? Because you want your business to show in search results no matter the intent of searchers. With local SEO, you’re increasing your chances of appearing for searches with local intent. And with organic SEO, you’re increasing your chances of appearing for searches specific to your products and services. So, by employing both strategies, you’re able to cover a wider variety of searches and ensure your business has a higher chance of appearing in search results related to your business. Additionally, without a solid organic SEO foundation, it’s difficult for your local SEO strategy to be successful.
How to Get There
SEO is complicated enough without adding an extra factor. So, if you’re looking for a way to employ both local and organic SEO in your marketing strategy, it’s usually best to find an SEO partner that can do both for you.
Speaking of…LOCALiQ takes a holistic approach to SEO so you can feel confident you’re covered with both local and organic SEO expertise and tactics. Contact us today to learn more about how we can help you!