The vast majority of purchases start with a search, but if you’re not on the first page of Google search results, it’s likely that your website won’t be seen. In fact, 88% of UK searches are conducted on Google and fewer than 2% of sites not on the first page of Google’s search engine results pages are seen by users. This is where Leap comes in and this is how it works.
Based on your print advert we expand your online presence by using our LOCAL Leap technology to extract and repurpose information from print into new, digitally valuable content.
Then we create an SEO friendly page for the newly repurposed content, detailing key business information and images. Each time you advertise in print, we take your print ad and re-publish the content as an extra page on our site linking to your listing page.
The greater frequency we can update your listing the greater the improvement in your ranking: Both the profile and the various landing pages have been optimised for Google to crawl, index and drive SEO value to your own website.