Bing Ads

As with Google, you can target a wide range of audiences using Bing Ads which can refine based on your brand, industry, location, target audience and campaign goals. Bing advertising is a great way to advertise to a wide range of people for relatively little cost, making it easier to generate brand awareness and “cast a wide net”. Those looking to reach specific audiences can also benefit from the fact that Bing users comprise older users aged 45 to 54 with an average annual income of $100,000 and over.

With 1.3 billion unique monthly global visitors, Bing offers significant opportunities to reach new customers for your brand, even if it isn’t as big as Google. A good approach, for brands who are unsure, is to look at how much traffic your website already receives from Bing. We can take a look at those numbers and determine whether it’s a good pathway for your brand’s advertising strategy.

At LocaliQ, every brand we work with is offered a truly personalised approach. We go that extra mile to understand every aspect of your business, which means we can better target the audiences you need to reach to achieve your goals. What’s more, we enjoy a level of experience in Bing ads management than most agencies simply don’t have. Our familiarity with the platform equips us with the ability to deliver tailored campaigns that make the most of Bing’s advertising tools, costing you less and earning you more.

The cost of a Bing advertising campaign varies depending on your chosen bid, competition for keywords/ search terms, and the number of people who click your ad. You can typically expect costs to be lower than Google ads due to less competition for keywords and greater ROI. By setting a daily budget, you won’t exceed the maximum you’re willing to pay.

LocaliQ has seen Bing advertising campaigns work effectively for brands operating in a variety of different sectors. This includes everything from eCommerce to hospitality brands looking to reach local customers and technology providers looking to increase B2B marketing opportunities. We can help determine whether Bing is right for your brand based on traffic to your website and other information. If necessary, we’ll suggest where your marketing budget is better off being invested, whether that’s Google, Facebook, Instagram, Tik Tok or LinkedIn.

Any business looking to launch a PPC campaign is often curious about the cost. With platforms like Google, however, there’s rarely a one-size fits all answer. PPC campaigns are highly customisable, meaning you can largely control your budget and increase or decrease ad spend however you like, depending on your goals and current needs. The cost of a campaign can depend on factors such as your company size, who you’re advertising to, the amount of competition, which ad networks you use and who manages your PPC campaign. 

Businesses can spend anywhere from several hundred to millions on monthly PPC management. With a platform like Google Ads, the average cost per click (CPC) could be between $2 to $4 for your PPC ads, depending on the business type. The Google Display Network tends to be cheaper, with an average cost per click under $1. 

Pricing is influenced by what keywords you want to trigger your ads and how popular they are. You set a maximum bid for how much you’re willing to pay each time someone clicks your ad when they find it through specific keywords and search queries. The more popular the keyword is, the higher you’ll need to bid to get your ad at the top of search results.