Search Engine Optimisation

SEO services play a key role in building large-scale, long-term exposure online at a low cost. More than 70% of clicks on Google are on organic search results rather than ads. What’s more, 68% of those clicks go towards one of the top 5 organic results. This makes SEO the most important and, arguably, the most effective way of growing your brand online. Of course, the importance and appropriate dollar-figure investment in SEO strategies depends on each business and the competitive landscape within which it is operating.

As a long-term strategy, SEO can require patience when first getting started. If you’re building a brand new website or revitalising an old one, you can’t expect immediate results. There are over 200 factors Google assesses in order to rank websites, including H tags, metadata, the age of your website and seasonality. It can take around 3 to 6 months for SEO strategies to start paying off in terms of high rankings in Google. SEO digital marketing is an ongoing process that requires monitoring and adjustment as time goes on to get the ideal strategy in place.

Almost every SEO strategy incorporates link building into the plan. This involves creating insightful, high quality content around products, services or industry news relevant to the business. The hope is that this will result in it being linked elsewhere on the web, including social media platforms. This signals to search engines that your website is a credible source of helpful information, which in turn helps it rank higher in search results.

Creating high quality content is one of the most important pillars of a successful SEO strategy. This includes educational blog posts, well-written landing pages, engaging videos and other content pieces your target audience will find genuinely enjoyable to interact with.

The cost of an SEO strategy varies depending on your brand’s needs as well as your objectives and current level of competition. Costs can range anywhere from a few hundred to multiple thousands each month. It all depends on what the strategy entails. Are you, for example, building a whole new website or simply commissioning some blog posts? The experienced team at our SEO marketing agency will assess your website, target audience and competition to deliver a bespoke solution that meets your needs.

One of the greatest strengths of a quality SEO strategy is the ability to deliver massive volumes of web traffic, leads and sales at a minimal cost. In order for this to happen, SEO needs to be managed by a specialist who can craft the right strategy to appeal to your customers at various stages of the funnel and motivate them to explore your offerings.

While any business can benefit from SEO, some need it more than others. It comes down to the locality and the competition your business has to contend with. Some examples of the types of businesses that benefit the most from SEO include tradies, real estate agencies, professional services (such as finance and legal), eCommerce stores, medical service providers and hospitality businesses.

Establishing and maintaining an effective SEO strategy takes expertise, experience and ongoing hard work. In the vast majority of cases, businesses are better off outsourcing their SEO needs to an expert. The results are better, and it ends up costing less overall.

There are a few key ways to determine whether your SEO strategy is working, including checking your website’s organic traffic and seeing how you rank in relevant search results. One of the most important metrics for many businesses to track is whether visitors to your site are taking the desired actions, whether that’s contacting you or purchasing products.

Backlinks improve your SEO rankings because major search engines view the quantity and quality of those links as votes of confidence from other websites, positioning you as an authority in that particular niche. The more backlinks to your website, the higher it can rank in search results.

When your website suffers from Google penalties, it can impact your brand’s online visibility. Google penalties can result from breaching Google’s guidelines with poor practices such as keyword stuffing, including hidden text or links and duplicating content across pages. We can help your business recover by implementing an ethical and compliant SEO strategy.