Google Ads

Unless you have significant experience running Google Ads, you are likely to be spending more than you need to. Managing the complexities that go into refining a cost-effective Google Ad campaign requires years of experience to master. Getting help from Google Ads experts is one of the surest ways of ensuring you do waste your marketing budget on ads that aren’t working. In most cases, an inexperienced Google Ads manager can result in a negative return on investment. If your business is focused on the bottom line, it just isn’t worth taking the risk of spending more than you’re getting back.

When it comes to what makes running Google Ads hard, it comes down to strategy and optimisation. Anyone can create an account and set up an ad campaign, but whether it achieves anything other than a few clicks at a significant cost is another question. The Google Ads platform is finicky by nature and fine-tuning ad campaigns is a fine art that requires years of experimentation, research, testing and tweaking to figure out what works best in different scenarios.

Using Google Ads can grow your business by helping you reach new audiences that are specifically looking for your products or services. Someone who needs a plumber in Brisbane will often search “plumber in Brisbane” on Google. If your business is the one that pops up at the top of the search results, it’s a simple and effective way of getting more customers. So many of us use Google today to run searches just like this, making it difficult for businesses to ignore the potential for that kind of exposure.

While other marketing approaches like SEO take time, Google Ads can start generating results as soon as they’re live. From traffic to conversions and sales, you can see these results starting to come in from day one. Keep in mind that it takes some time, usually between 30 to 90 days, for your Google ads to reach optimum performance. Great Google Ads management involves continuing to adjust, even after you get results that you’re happy with. There are always more opportunities to refine ad spend or capture more traffic with tweaks in strategy.

Since Google ad campaigns come in a huge range of formats and are highly customisable, it’s hard to put a simple number of how much Google ads cost. It depends on the type of ad and where it’s placed along with targeting, keyword competition, relevance and quality score. Ultimately, you can spend as much or as little as you want, setting campaign budgets to ensure you don’t spend more than you’d like. Google Ads typically cost more than Display Ads per click. Keep in mind, the cost can vary significantly depending on the campaign.

With decades of experience across a vast range of industries in Australia, LocaliQ is your trusted partner when it comes to Google ad campaigns that get results. We have a strong track record of delivering quality ads across paid search as well as on Google apps and the Google Display network. It’s why we’re certified as a Google Premier Partner. No matter what your business or goals are, we can find the right Google marketing strategy for you.