Fashion Brand Grows Sales with Ecommerce Advertising

White-Label Case Study

Increase total sales and new customer acquisition by 10%. Achieve a starting ROAS of 5. Measure performance on a month-on-month basis. Scale into new markets if performance proved sustainable.

Budget:
Increased, SEO included as part of organic strategy in order to grow an additional lead driver.

20x

ROAS achieved

20%

month-on-month increase in new customer acquisition

10%

year-on-year revenue growth 

Challenges

An established e-commerce clothing brand targeting women aged 35+ across Australia. The business had strong organic visibility in Melbourne and across Australia, supported by a large organically grown customer database. However, paid performance lacked clarity and direction.

Solutions

Ecommerce Ads

Implemented accurate purchase tracking and revenue attribution. Leveraged first-party customer data to find prospecting. Optimised campaigns strictly towards purchase events
Structured campaigns to scale only once profitability targets were achieved. Utilised catalogue sales campaigns across Google and Meta.

Results

Budgets were progressively increased as performance consistently exceeded targets. The strategy focused on building a strong acquisition engine, which enabled us to expand out and reach new markets in New Zealand and the US.

Get the PDF