21K
Emails sent
24%
Unique opens
71%
Increase in leads
Goals
Develop automated methods that distribute sales content out to users engaged with the client’s brand in the form of brochures that cover their new Home Collections. Track direct leads that have resulted from this activity.
Solutions
To achieve these outcomes, we restructured the conversion framework, shifting the primary conversion point away from form fills and toward completed bookings and enrolments, ensuring optimisation was tied to real The strategy centres around real price ranges and floor plans for every home. LocaliQ’s marketing Dashboard Engagement Centre allows for customer list segmentation and lead nurturing via email marketing. New prospects can be immediately contacted with transparent pricing, floor plans and designs of new homes.
Results
Within hours of segmenting and entering nurture pipelines, prospects were replying and enquiring regarding specific plans from the brochure. The brochure addressed a real need for transparent information with prospects and was a powerful way to reach out to them. Clients who had stalled suddenly became higher intent buyers.
