Health Training Provider Grows Enrolments with LocaliQ

White-Label Case Study

The goal was to scale bookings while keeping CPA below $35 across all campaigns, and to grow brand presence in states where it had traditionally been weaker. In previous years, campaigns had repeatedly started and stopped due to inconsistent performance. This time, we maintained consistent performance throughout the year, which allowed the budget to grow by 15% annually — and increase substantially overall as results improved.

7.4M

Impressions

788K

Clicks

80.8K

Bookings through digital channels

Challenges

An education business looking to grow online bookings of health-related training in a highly competitive vertical.

Solutions

Display Ads

Search Ads

Our first push was for budget to be segmented towards Performance Max and wider product adoption for newer Google solutions. Further testing in PMax ad scheduled campaigns, allowed for bolstering of key times of night where their customers would be searching, also yielding 80+% cost decreases when compared to previous campaigns.

Results

We grew results substantially with more diversified product, our booking sales have been consistently stronger throughout key sales periods. This has allowed the business to grow into other areas of importance, and to offer more courses.

Timeline & Performance Growth:

Growth across the year FY’25, compared to FY’24