7.9M
Impressions
58K
Website clicks
1053
Enquires
Goals
The goal overall was to develop a long-term branding, awareness and lead generation strategy for the national brand, alongside localised campaigns targeting sales for regional development projects.
Solutions
A full funnel strategy aimed at providing brand visibility, engagement and inbound sales enquiries. Multiple channels, tactics, and creative assets were incorporated into the strategy with the aim of targeting specific in-market audiences at different stages of the buyer journey through awareness, research and consideration, and finally conversion.
Results
Over the last 6 months of results, the strategy was able to achieve the client’s objectives of brand awareness and most importantly a high engagement rate, with a large number of inbound enquiries for the client sales team to leverage. In addition to the always on campaigns, the team also ran tactical video advertising on YouTube and popular streaming platforms to boost brand awareness with audiences and offset a reduced spend on broadcast TV advertising by the client.
