Pool Builder Increases Enquiries with LocaliQ Search Marketing

White-Label Case Study

This pool builder aimed to increase convertible leads and achieve 12 sales per month across key territories. With the same marketing budget, this LocaliQ search marketing campaign performed so well that it enabled expansion into new states through additional targeted digital marketing campaigns.

165

Leads average per month

$42k

Average sales value

12+

Sales a month converted

Challenges

The client owns a successful swimming pool company that engages with customers in QLD and VIC. While they had significant lead volume generated from their previous digital agency, they struggled with lead quality which ended up large amounts of manual work and wasted time.

Solutions

Display Ads

Search Ads

We focused on rebuilding their existing campaigns to better optimise for quality, as the previous campaign had a few significant issues with how the product was positioned and to which audience. We used Performance Max to better leverage the branding of strong competitors.

Results

Lead quality drastically improved after we made structural changes to both Google and Performance Max. The client is now booked 2 months ahead for work. Since coming on board, all major sales related KPIs have been hit.

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