Personal Injury Lawyers Grow Leads with Multi-Channel Marketing

White-Label Case Study

The primary business goal was sustaining strong lead volume while identifying opportunities to lower cost-per-acquisition (CPA) across campaigns. The agency explored emerging AI technologies to enhance campaign optimisation and performance. Ad spend increased by 25% to capitalise on rising conversions in Western Australia, while the Tasmania budget remained steady.

180%

Increase in lead volume (3 months) WA

50%

Increase in lead volume (3 months) TAS

Goals

Maintain high quality lead volume while exploring opportunities to reduce CPA where possible. Explore opportunities to adopt new AI technologies in campaign optimisation.
Budget:
Budget grew 25% to match increased conversions in WA. Budget remained neutral for TAS

Challenges

The challenge with legal campaigns is to keep strong enquiry growth while maintaining stable cost per leads. As the average CPC is very high compared to many other industries, there’s a need for bottom funnel campaigns to bring in high quality traffic.

Solutions

Search Ads

We implemented significant changes to our internal optimisation that allowed us to utilise both our internal AI lead scoring, as well as search AI driven bid strategies.

Results

The results of both LocaliQ technology changes, and SEM AI driven bid strategies enabled us to receive some compelling decreases in CPL while also observing higher lead volume. Across Western Australia, we saw lead volume increases of 180% within the first quarter with a CPL decrease of 55%. Across Tasmania, we saw a lead volume increase of 50% within the first quarter with a CPL decrease of 31.

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