12,350
Website visits in 11 months
110
Average number of new leads each month
300%
Expansion of rental car fleet to meet growing customer demand
"Within a short period of time the phone inquiries and Internet bookings increased markedly. Switching to LocaliQ was the best move we ever made."
- Michael O’Donnell , Manager, Rova Rentals
Challenges
Despite spending $100 per day with another marketing agency, Rova Rentals were not getting quality leads from their Search Marketing. They were told they’d need to increase their Google Ads spend to get more leads coming in. On a recommendation from another local business, Michael contacted LocaliQ to see what they could do differently.
Solutions
LocaliQ have been able to provide a dramatic increase in site visits and calls for the same budget. We’ve achieved this through our Conversion-Based Optimisation Technology and Machine Learning, as well as the high level of service provided by our Marketing Experts. We’ve segmented Rova Rentals’ campaigns for vehicle type, and have refined their keywords, added call extensions, and dynamic headings and landing pages.
Results
Rova Rentals is receiving more than 75% of their total leads from LocaliQ’s search campaigns. In 11 months Search Marketing has delivered 12,350 website visits, and 1,268 leads, which is an average of 110 leads per month. The huge influx of leads has meant Rova Rentals needed to expand their fleet by 300% to meet customer demand, and are looking open in an additional location before the end of the year.
