Bing Ads
Lower competition density and lower click prices are just two of the reasons why you can profit from investing in Bing ads. The team here at LocaliQ NZ can guide you through the unique characteristics of the Microsoft advertising platform.
Explore new ways to generate leads and traffic beyond Google. Bing Ads offers sophisticated targeting and a growing network, which is ideal for capturing low-competition leads. We help you utilise Bing’s tools to enhance your visibility and attract potential customers throughout Auckland and NZ.
AI-powered lead management platform
Access Search Ads campaign reports and AI-powered lead management in one place. Let AI summarise, categorise, and prioritise leads, helping you follow up quicker and close more deals.
LocaliQ’s Bing Ads Services across NZ
Managing multiple campaigns across different platforms can be overwhelming. That’s why LocaliQ NZ is here to help you manage your Microsoft Ads, allowing you to focus on what you do best — running your business.
Campaign Set-Up and Optimisation
We guide Kiwi businesses through every step, from importing data and setting up campaigns to ongoing monitoring and reporting. Whether you’re new to the platform or experienced, we’re here to help you maximise your campaign performance.
Personalised Strategy for Your Objectives
With Bing’s advanced tools, we offer precise targeting, including age and gender. Unlike Google, Microsoft Bing Ads allows us to manage demographic targeting at both campaign and ad group levels for extra flexibility.
Actionable Insights for Growth
We’re here to chat about all things Bing Ads, answering your questions on campaign management, our approach, and how Bing fits into your broader marketing strategy. Our focus is on growing your brand, generating leads, and boosting revenue.
Bing’s average CTR is about 50% higher than what we see on Google Ads
Recognised by industry-leading partners
Our team drives growth and maximises customer success with high-performing campaigns.
Need more information?
Explore a range of common questions about Bing Ads, and see how your business may benefit from a demo.
Who Can be Targeted with Bing Ads?
As with Google, you can target a wide range of audiences using Bing Ads which can refine based on your brand, industry, location, target audience and campaign goals. Bing advertising is a great way to advertise to a wide range of people for relatively little cost, making it easier to generate brand awareness and “cast a wide net”. Those looking to reach specific audiences can also benefit from the fact that Bing users comprise older users aged 45 to 54 with an average annual income of $100,000 and over.
Why Invest in Bing Advertising?
With 1.3 billion unique monthly global visitors, Bing offers significant opportunities to reach new customers for your brand, even if it isn’t as big as Google. A good approach, for brands who are unsure, is to look at how much traffic your website already receives from Bing. We can take a look at those numbers and determine whether it’s a good pathway for your brand’s advertising strategy.
What Makes LocaliQ Stand Out in Bing Ads Management?
At LocaliQ, every brand we work with is offered a truly personalised approach. We go that extra mile to understand every aspect of your business, which means we can better target the audiences you need to reach to achieve your goals. What’s more, we enjoy a level of experience in Bing ads management than most agencies simply don’t have. Our familiarity with the platform equips us with the ability to deliver tailored campaigns that make the most of Bing’s advertising tools, costing you less and earning you more.
How Much Does Bing Advertising Cost?
The cost of a Bing advertising campaign varies depending on your chosen bid, competition for keywords/ search terms, and the number of people who click your ad. You can typically expect costs to be lower than Google ads due to less competition for keywords and greater ROI. By setting a daily budget, you won’t exceed the maximum you’re willing to pay.
Will Bing Ads Work for My Industry?
LocaliQ has seen Bing advertising campaigns work effectively for brands operating in a variety of different sectors. This includes everything from eCommerce to hospitality brands looking to reach local customers and technology providers looking to increase B2B marketing opportunities. We can help determine whether Bing is right for your brand based on traffic to your website and other information. If necessary, we’ll suggest where your marketing budget is better off being invested, whether that’s Google, Facebook, Instagram, Tik Tok or LinkedIn.
How Much Does PPC Marketing Cost?
Any business looking to launch a PPC campaign is often curious about the cost. With platforms like Google, however, there’s rarely a one-size fits all answer. PPC campaigns are highly customisable, meaning you can largely control your budget and increase or decrease ad spend however you like, depending on your goals and current needs. The cost of a campaign can depend on factors such as your company size, who you’re advertising to, the amount of competition, which ad networks you use and who manages your PPC campaign.
Businesses can spend anywhere from several hundred to millions on monthly PPC management. With a platform like Google Ads, the average cost per click (CPC) could be between $2 to $4 for your PPC ads, depending on the business type. The Google Display Network tends to be cheaper, with an average cost per click under $1.
Pricing is influenced by what keywords you want to trigger your ads and how popular they are. You set a maximum bid for how much you’re willing to pay each time someone clicks your ad when they find it through specific keywords and search queries. The more popular the keyword is, the higher you’ll need to bid to get your ad at the top of search results.