$32
Competitive CPL
25K+
Reach (6 months)
35K+
Impressions (6 months)
Challenges
The client didn’t have the budget to compete with the big banks so we worked on a cost-effective strategy that would help them bring in new clients.
Solutions
We started with a Social Campaign incorporating video assets for greater cut-through and to build awareness for the brand while at the same time generating leads. The team worked on an efficient and lean lead capture form to drive leads from within the social media environment, while also improving the quality. The team has recently started a Microsoft Search campaign to complement the social campaign and drive more inbound leads into the business.
Results
Year to date the campaigns have been overachieving on expectations with an average of over 30 leads a month. The client has been very happy with the consistent inbound lead generation, but more importantly has enjoyed the high quality of the leads with a high number going on to convert to become valuable customers to their business.
