Facebook Ads
Achieve real outcomes on Facebook with LocaliQ, an experienced agency in Australia specialising in Facebook advertising services. With Facebook’s sophisticated advertising tools and over 2 billion daily active users, it’s a powerful platform for brand growth, website traffic, and increased sales. Our social media experts create Facebook ads that resonate with precision-targeted audiences most likely to convert.
AI-powered lead management platform
Track your ad performance across all social platforms with our in-depth reporting and AI-driven lead tracking tools. Keep your social connections engaged with automated email messaging, ensuring consistent communication.
LocaliQ as Your Facebook Advertising Agency in Australia
Our flexible approach allows us to adapt to changing Facebook algorithms and user behaviours, custom-building campaigns for your unique brand. We analyse your business, audience, and competitive landscape to create an ad process that efficiently meets your marketing goals.
Advanced Targeting
Partner with an expert Facebook ad agency that understands Facebook’s sophisticated tools. We effectively utilise Facebook Pixels and Lookalike Audiences to maximise your campaign’s results. Our advanced marketing tactics streamline lead generation, ensuring your ads convert efficiently.
Measurable Results
We focus on metrics that matters. Our performance reports centre on measurable results such as conversions, allowing you to clearly see the effectiveness of your Facebook ads and the value of your investment.
Full-Service Agency
Your business will collaborate with LocaliQ’s dedicated team, specialising in copywriting, SEO, and social media marketing. This ensures your Facebook campaigns integrate seamlessly into a holistic, multichannel marketing strategy, where various tactics work together to achieve your business’s key objectives.
Your Own Dedicated Expert
With a dedicated Facebook ads expert, your campaigns will gain a deep understanding of your target customers and what resonates with them. Our team ensures great results by correctly setting up your Facebook Pixel and actively managing and adjusting your live campaigns.
74% of people use social media when making purchasing decisions
Recognised by industry-leading partners
Our team drives growth and maximises customer success with high-performing campaigns.
Need more information?
Explore a range of common questions about Facebook Ads, and see how your business may benefit from a demo.
What is a Facebook Pixel?
A Facebook Pixel is a small piece of code your brand can add to your website to measure results from your Facebook advertising campaigns. This helps track whether your ads are reaching the right people and whether they are taking the desired actions once they are on your site. Using cookies to track individual website visitors provides valuable information regarding audiences, targeting, conversions and optimisation. This can be used to improve the effectiveness of your campaigns and increase ROI.
Which is Better, Google Ads or Facebook Ads?
Google and Facebook advertising each have their pros and cons. Rather than measuring them against each other, brands should focus on using both effectively in a way that complements the strengths of each platform. A targeted ad campaign on Facebook helps reach new audiences and can also help increase search queries about your brand on Google. WordStream research found that advertising on Facebook generates a 34% increase in brand searches on Google.
How Do You Measure Facebook Advertising Services?
Facebook offers a range of metrics to help you measure the success of your paid ad campaigns. This includes impressions, cost per 1,000 impressions (CPM), frequency, click-through rate (CTR), cost-per-click (CPC), cost per lead, conversions and cost per conversion.
Poor performance in a certain area may mean you need to tweak the ad, the format or the targeting options. Most importantly, however, your brand must focus on the right metrics based on your specific campaign goals, whether that’s lead generation, brand awareness or increasing sales.
What Makes a Good Facebook Ad?
How you design your Facebook ad is ultimately guided by your objectives and audience. Certain techniques, however, are fundamental to success, including compelling messaging that engages potential customers with a clear value proposition. It’s also important to use the right ad format and placement across devices and different channels like Facebook, Instagram, Messenger and the Audience Network. This is based on who your audience is and how they use Facebook.
Getting ad clicks is only half the process. A good Facebook ad also requires your website to offer a quality user experience that encourages customers to complete their journey. Speak with the team at LocaliQ for expert support from an experienced Facebook ad company.
What Services Does a Facebook Marketing Agency Offer?
Depending on the Facebook ad company, their services may focus only on particular niche industries or campaign types. When looking for the right agency to partner with, brands should look for agencies experienced in delivering ads for your specific industry, audience and location. Ideally, they should also support a whole scope of Facebook ad types.
LocaliQ is a full-service Facebook advertising company with a wealth of experience delivering campaigns that convert for brands across a range of industries in Australia. We manage the entire process, from researching your business and its target market to producing powerful copy, graphic design and other elements that resonate with your audience.