Social Media Ads

Social media advertising involves paying to promote a brand, product or service on a social media platform. It involves creating an ad and strategically placing them on different platforms to reach target audiences and achieve specific goals: increasing website traffic or generating more sales, for example.

So, what is social media marketing? It’s a broader term that includes advertising as well as other activities. This encompasses everything from basic posts to specific pieces of content such as blogs, videos and influencer marketing. The aim of social media marketing is to maintain your social presence whilst nurturing current and potential customers by maintaining your brand’s relationship with them.

Managing your brand’s social media accounts effectively is an incredibly time consuming task and requires specialised knowledge of what works on each unique platform. Once you have a presence on several platforms like Facebook, Instagram, LinkedIn, TikTok and YouTube, it’s difficult to keep on top of it all while delivering content that engages audiences and drives conversions.

A social media agency can manage this process for you, ensuring you have an effective and comprehensive social media strategy that helps achieve your business goals. As a social media marketing agency, LocaliQ has the resources, experience and know-how to increase engagement and target the right audiences across each platform.

The time it takes for a social media campaign to generate results varies depending on a number of factors. This includes campaign objectives, the target audience, your industry and which platforms you’re using. Some social media campaigns generate results within weeks, while others take a few months. When you work with LocaliQ, we will give you an indication of what to expect from your social campaign then, once your ads are live, we’ll provide regular reports and analysis.

LocaliQ is a social media marketing company that specialises in a variety of services designed to help Australian brands improve their social media presence. This includes attracting and engaging new audiences with organic content to increasing conversions with targeted social media ads. We can custom design and implement a social media strategy that reflects your unique business needs, with a long term plan to help your brand grow online.

As an experienced social media marketing company, LocaliQ uses a variety of tools to measure the performance and success of social campaigns. This includes metrics provided by social media marketing platforms, including engagement and reach, as well as our own analysis of website traffic and conversions. Supported by other tools like Google Analytics, we can track and assess the performance of social media campaigns to refine them while they are still active while improving future marketing strategies for your brand.

The right time to engage a social media marketing company depends on your priorities and current business needs. Building a social media presence is, for many, important from the start when first establishing a brand. This is true for eCommerce businesses or brands who rely on online leads and operate in a competitive market. Other times, you may be managing social media marketing platforms yourself but are getting to a point where you need help, especially when launching a new product or service.