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Instagram Ads

Elevate your brand with Instagram advertising that drives sales and market share growth. With over a billion active users, Instagram is perfect for widening your reach and capturing your unique audience. We blend data insights, automation, and technology with creative innovation to craft tailored campaigns that boost your marketing ROI. 

Improved Audience Reach & Brand Recognition
Instagram is perfect for growing your brand's online presence with its vast, diverse user base. With over 13 million current users in Australia, Instagram offers an incredible opportunity to connect with potential customers and showcase your brand.
Creative Visual Impact
Eye-catching photos and videos are the heart of Instagram. Showcase your products, services, and brand personality through Instagram story ads, postings, or reels and in any other creative ways that resonate with your audience.
Improved Traffic & Conversions
Once you create effective ads and generate engagement, you can drive traffic directly to your website or landing pages, converting that engagement into sales.

AI-powered lead management platform

Track your ad performance across all social platforms with our in-depth reporting and AI-driven lead tracking tools. Keep your social connections engaged with automated email messaging, ensuring consistent communication.

More about Dash by LocaliQ

LocaliQ as Your Instagram Ads Agency in Australia

We are an experienced Instagram management agency that leverages the platform’s strengths to sell products, drive website traffic, and generate leads.

Creative Instagram Marketing Strategies

LocaliQ leverages insights to focus on multimetrics that deliver results. Understanding that one method doesn’t fit all, we tailor and continuously optimise your live campaigns to achieve optimal results. 

Powerful Hashtags and CTAs 

Our Instagram management services include the use of popular, relevant hashtags and strong calls to action (CTAs) to improve discoverability. These tactics drive conversions and increase brand visibility. 

Precise Audience Targeting 

As part of the Meta Business Suite, Instagram offers powerful tools to target your audience. We use this by pinpointing your target demographics, location, interests, and more to ensure your ads reach the right people.

E-commerce Integrations

We can help you see Instagram as a seamless shopfront with your ecommerce integrations that simplify the shopping experience of customers. Target users based on profiles and behaviours, and engage them with ads showcasing relevant products, prices, sizes, colours, and direct sales links. 

Transparent Reporting 

Take your Instagram ads to the next level with comprehensive campaign insights. Our monitoring and reporting tools identify top-performing creatives, test strategies, and refine ads to boost sales and maximise ROI. 

Smartphone showing Google's sponsored ads

How Advertising on Instagram Reaches Your Customers 

Instagram ditches disruptive ads.  Its paid options seamlessly blend into feeds, Stories, and Explore sections, delivering your message subtly. 

Utilising Facebook’s powerful Ads Manager, Instagram ads allow you to grow your reach with precisely targeted paid content. Find your ideal audience with automated targeting and manual selections based on demographics and user behaviour. Advanced algorithms refine your audience by analysing interaction and conversion data. 

Over 200 million businesses use Instagram’s advertising platform

Source: Instagram

Recognised by industry-leading partners

Our team drives growth and maximises customer success with high-performing campaigns.  
Microsoft Elite Advertising Partner
Meta Business Partner
2025 Google Premier Partner Badge

Make their search stop with you

Need more information?

Explore a range of common questions about Instagram Ads, and see how your business may benefit from a demo.
Why Invest in Advertising on Instagram

Instagram is one of the biggest social media platforms in the world, with more than a billion active users a month, and over 400 million active daily users. It also boasts the highest overall user engagement rate as well as the highest engagement between brands and users of all social media platforms. This makes it a powerful tool for any brand looking to grow.

The integration into Meta’s advertising ecosystem means your Instagram ad campaign has access to Facebook’s notoriously powerful campaign targeting and customisation options with the added benefit of higher engagement. Instagram users are 58 times more likely to interact with brand content than Facebook users. According to Instagram, ad recall is 2.8 times higher on average with Instagram ads compared to other social platforms.

How Much are Instagram Ads?

Instagram ads cost as much as you need them to cost, with the ability to set your budget and bidding strategy based on your needs. A variety of pricing structures helps you get the most out of your ad spend depending on your campaign goals and specific priorities. How much are Instagram ads? It ultimately depends. The team at LocaliQ can help you determine how much Instagram ads cost for your brand based on your specific goals. We’ll find the right investment strategy to maximise ROI.

What are the Different Types of Instagram Ads?

There are different ways to approach you Instagram Ad campaign, including:

  • Single image: a simple photo or graphic with a CTA
  • Video: up to 60 seconds long
  • Carousel: a series of up to 10 images or videos
  • Story: full screen image or video appearing in user Stories
  • Collection: a collage of different images
  • Reels: video ads that display in between Reels
  • Shopping: ads with imbedded shopping functions
  • Explore: images and videos that appear after someone clicks on relevant content from the Explore tab

You can create Instagram ads across a range of different formats based on your brand, goals and type of promotion.

What is the Difference Between a Facebook Ad and an Instagram Ad?

Although Instagram was acquired by Facebook in 2012, the two platforms offer different advantages when it comes to Social Media Advertising. While both channels use the Facebook Ads Manager platform, Instagram’s popularity lies predominantly with young adults and teens, so this would be the wiser choice for brands with a younger target demographic.

As for businesses looking to increase brand awareness, Facebook remains an attractive choice due to its reach and large audience. Ultimately, if you’re a brand with a visual product, Instagram’s video ads and branded content can lead to outstanding engagement.

How Do I Set Up Advertising on Instagram?
Advertising on Instagram is simple. You just need to create a profile and start posting content your customers will be interested in. Our experienced Instagram agency will manage the entire process for you, creating engaging content that keeps your profile fresh, so you keep attracting more followers and driving traffic to your product or landing pages.
Who Will Create Instagram Ads?
Our Instagram management agency can create Instagram ads for you, providing a flexible service based on your needs. Some brands provide raw images or video files we can repurpose to fit a new campaign. At other times, we manage the entire content creation and ad campaign process from start to finish. Whether you have specific ideas and goals in mind or need help figuring it all out, our expert Instagram advertising agency will help.
How Effective is Instagram Advertising?
With a total reach of 11 million Australians across Instagram, there are opportunities for brands of all types and sizes to connect and convert potential customers. At least 50% of users follow brands on Instagram too, meaning the user base is willing to see what products and services companies have to offer on the platform.