YouTube Advertising
YouTube advertising reaches over 15 million unique Australian visitors monthly, offering endless growth opportunities for brands. Video ads are compelling and engaging, but success requires an experienced agency.
LocaliQ as Your YouTube Marketing Agency in Australia
When it comes to YouTube advertising, experience and strategy are crucial. As an experienced YouTube ads agency in Australia, LocaliQ delivers tailored campaigns supported by in-depth research, data insights, and competitive analysis.
AI-powered lead management platform
Gain visibility into how users engage with your Video Ads, then use AI-driven insights to follow up quicker and close more deals. Automatically categorise and tag incoming leads to trigger a personalised email sequence—boosting brand engagement and helping you grow your customer base.
Our YouTube Advertising Services
The YouTube advertising platform offers unique ways for brands to reach and convert their target audiences due to its engaging and memorable nature. Additionally, YouTube provides a video and non-video ad placement to maximise reach and impact.
Masthead Ads
These premium display ads appear at the top of the main YouTube homepage, offering exceptional visibility and reach for up to 24 hours. Ideal for highlighting new products, promoting events, service offerings, and ecommerce campaigns, these ads operate on a Cost Per Mille (CPM) basis, charging you per 1,000 advertisement impressions on the web page.
Non-Skippable In-Stream Video Ads
A powerhouse of YouTube advertising, these short video ads play before, during, or after video content and cannot be skipped by viewers. Approximately 15 seconds long and charged on a CPM basis, they allow brands to quickly capture audience attention and convert with snappy, creative messaging and calls to action.
Overlay Ads
These semi-transparent YouTube banner ads appear at the bottom of a video, exclusively on desktop and laptop devices. Viewers can close these ads, making them ideal for directing users to a product or landing page with simple click-through capabilities, perfect for strategic YouTube marketing campaigns.
Bumper Ads
These are short, non-skippable ads run for only 6 seconds, delivering a fast and memorable message to the viewer. Charged on a CPM model, bumper ads are ideal for creating brand awareness and increasing reach by driving high impressions and views due to their brief and un-skippable nature.
In-Feed Video Ads
Appearing as thumbnails within search results, on the homepage, and alongside relevant video content, this form of YouTube marketing encourages users to click on the thumbnail, directing them to your promoted video.
Out-Stream Ads
Designed for mobile placements, out-stream ads are meant to reach users beyond YouTube. They appear on partner sites and apps across the Google Network, autoplaying once 50% of the ad is visible on the screen.
Sponsored Cards
These display ads showcase relevant products, videos, and playlists, appearing within eligible YouTube videos. Users can click on the card to view the content and access more information.
Over 40% of global shoppers purchased products they discovered on YouTube.
Recognised by industry-leading partners
Our team drives growth and maximises customer success with high-performing campaigns.
Need more information?
Explore a range of common questions about YouTube Ads, and see how your business may benefit from a demo.
How Do I Get Started with YouTube Advertising?
Advertising on YouTube is as simple as creating a Google AdWords account and linking it to your YouTube account. You can then promote any video you upload, targeting audiences based on demographics and keywords. Input from an experienced YouTube agency like LocaliQ can help you improve ad performance and deliver more cost-effective results.
How Does YouTube Advertising Work?
YouTube is part of the Google Ads platform, meaning YouTube Ad campaigns are managed through Google AdWords. Once you’ve created your video ad, you select your targeting options and set your budget via a bidding process which determines when, where and how often your ad plays. You can view all activity and analytics through your Google AdWords account.
Can I Integrate YouTube Advertising with Other Marketing Channels?
YouTube marketing can be integrated with other channels to support a cohesive strategy that reinforces your brand messaging and marketing objectives. With a multidisciplined ads agency like LocaliQ, you can create multiple touch points across search engines, social media and email along with content marketing and retargeting strategies.
Are There Targeting Options for Local or Regional Businesses on YouTube?
Brands can target ads according to specific locations, whether that’s cities like Melbourne, Sydney, Brisbane or Perth, particular states or specific regions such as The Hunter, Central Coast or Gippsland. Our local digital marketing agency can help you benefit from these advanced targeting options to refine and focus your YouTube marketing strategy based on your specific brand goals.