Free PPC ROI Calculator

How to use the PPC ROI calculator

Whether you’re looking to calculate PPC ROI for future campaigns or pulse-checking current ones, this tool provides the numbers you need in a flash, including ROAS, cost per lead, and profit estimates.

Use the sliders or the fields above to select your PPC campaign values:

• Campaign budget: The total amount of budget allocated to your PPC campaign.
• Cost per click: The total spend divided by total number of clicks. If you don’t know your campaign’s CPC, try using the average CPC for paid search overall (currently about $5) or the benchmark CPC for your industry.
• Conversion rate: Your campaign’s total number of clicks divided by its number of conversions. If you don’t know your campaign’s conversion rate, try using the average for paid search overall (currently about 8%) or the benchmark conversion rate for your industry.
• Conversion value: The amount of profit or revenue you expect to earn from each campaign conversion. In other words, what is a conversion worth to your business?

The ROAS/ROI calculator uses these values to calculate your return on investment and return on ad spend, as well as your estimated total number of clicks and leads, your estimated cost per lead, and your expected profit.

You can also use the calculator for PPC campaign planning. Adjust the inputs to see how increasing your budget or conversion rate will impact your cost per lead and ROAS. Or, try experimenting with a lower average cost per click (corresponding to more cost-effective keywords) to see how that would change your campaign results.

Need more help understanding your PPC ROI or campaign performance? Talk to one of our experts.