How much are missed calls costing your business?

See how many customers—and how much revenue—you could be missing when calls go unanswered. Adjust the numbers below to estimate the opportunity for your business.

How to use the missed call calculator

Every missed call could be a missed opportunity for your business. Use this calculator to estimate how many potential customers and how much revenue you could be missing when calls go unanswered.

Adjust the sliders or enter your own values based on your business:

  • Calls per day: The average number of calls your business receives each day.

  • Missed calls per day: The average number of calls your business is unable to answer each day.

  • Call-to-customer rate: The percentage of calls that typically turn into customers.

  • Average customer value: The average revenue your business earns from a new customer.

The calculator uses these numbers to estimate your monthly call volume, missed calls, potential customers missed, and estimated monthly revenue opportunity.

Not sure about an exact number? Start with the default values and adjust them to see how answering more calls could impact your business.

Frequently asked questions

How much can missed calls cost a business?

It depends on how many calls your business receives, how many go unanswered, how often callers become customers, and what an average customer is worth. Even a few missed calls each day can add up to a meaningful revenue opportunity over the course of a month.

What happens when a business misses a call?

When a prospective customer can't reach a business, they may leave a voicemail, try again later, or contact another business. For businesses that rely heavily on phone calls to generate leads and appointments, unanswered calls can mean missed opportunities to connect with potential customers.

How do I calculate the potential revenue from missed calls?

This calculator estimates potential missed revenue by looking at your number of missed calls, your call-to-customer rate, and your average customer value.

For example, if your business misses 100 calls in a month and 30% of calls typically become customers, those calls could represent 30 potential customers. If an average customer is worth $500, that's an estimated $15,000 in potential revenue opportunity.

What is a good call-to-customer conversion rate?

Call conversion rates can vary significantly based on your industry, the type of calls your business receives, and how your team handles those calls. If you don't know your conversion rate, you can start with the calculator's default and adjust it to see how different rates affect your potential opportunity.

How can my business reduce missed calls?

Businesses can reduce missed calls by improving call coverage, responding quickly to missed callers, and using technology that can help answer and manage calls when employees aren't available. Solutions like AI-powered voice agents can help businesses respond to more callers without requiring someone on the team to always be available.

How can an AI voice agent help with missed calls?

An AI voice agent can answer calls when your team can't, helping customers get assistance without waiting for someone to become available. Depending on the solution, an AI voice agent can answer common questions, capture lead information, help with scheduling, and route callers to the right next step.

Are the results from this calculator guaranteed?

No. The results are estimates based on the information you enter and are intended to illustrate potential opportunity. Actual results will vary based on factors such as your industry, call quality, customer behavior, conversion rates, and average customer value.