Early Education Digital Advertising Benchmarks for 2025
The competition to reach the right audience and grow enrollment is tougher than ever, and budgets are tight for early education marketers and business owners. This is exactly why you need relevant, industry-specific data to understand if your ads are working—and how they compare to the competition.
And that’s exactly what you’ll find in this new report:
- Data from over 1,200 advertising campaigns in early education, including pre-schools and daycares
- Benchmarks for CTR, CPC, CPL and more across search, social, and display
- Expert tips to make your campaigns stand out and reach your unique goals
A note from our expert
The need for trusted, high-quality preschool and daycare facilities is booming. Unfortunately, with market growth comes increased competition. Plus, early childcare businesses are often faced with limited marketing budgets, as well as the need to build trust with families fast, since choosing a daycare or preschool is such a high-stakes decision.
Now more than ever, marketers and business owners in early education need data to understand if their ads are working—and how they compare to the competition.
That’s why we put together these digital advertising benchmarks. We want to arm you with the data you need to make informed decisions about all your marketing efforts so you can build trust and fill enrollment without overextending your budget.
We hope this exclusive data helps you get a handle on how your ads are performing across channels and that you can use the expert tips we’ve compiled to keep costs low and maintain a steady pipeline of qualified leads from your ads.
Nick Kroll
Director of National Brands,
Education & Specialty
