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Green Turtle Bay Resort & Marina is Western Kentucky’s premier waterfront family resort and marina that has been operating for over 35 years. Complete with three restaurants, condo rentals with full kitchens, a tennis court, a pool, boat rentals and slips, a spa, a health club, and more, Green Turtle Bay is the ultimate relaxing lake vacation destination.
$1M
Increase in revenue
35%
Increase in bookings YoY
3x
Higher search ad CTR than industry average
""With LocaliQ, we're already 100k above last year's revenue numbers after just three months.""
- Becky Auten, Marketing Manager
Goals
Green Turtle Bay wanted to boost both condo rental lead quality and quantity while implementing a strategically targeted and trackable plan.
Challenges
The Green Turtle Bay team needed to prioritize not only the number of condo rentals their marketing brought in, but also the lead quality that went along with it. Plus, after a poor experience with their prior marketing provider, the Green Turtle Bay team was looking for clear and transparent performance reports.
Solutions
LocaliQ was able to capture Green Turtle Bay’s goals with Search Ads, Social Ads, and Video Ads.
Results
Green Turtle Bay’s YouTube Ads have brought in an average view rate of 47%, which is nearly double the industry average. This beat out Green Turtle Bay’s past TV commercials:
“We are getting just as much viewership on our own YouTube channels as we were from paying millions of dollars in TV airtime.”
-Becky Auten Marketing Manager
The brand’s search ads have also seen great results with a click-through rate of 11%, in comparison to the industry average of just 4%.
Green Turtle Bay was particularly pleased with LocaliQ’s Smart Social Ad campaign. Not only did Smart Social bring the business a CTR of over 2%, which is double the industry average, but the brand was also able to further engage with its audience.
“It’s crazy to me that every day I get 15 to 20 people commenting on and sharing out our ad.”
-Becky Auten, Marketing Manager
Success with Client Center
Green Turtle Bay leveraged the Client Center to get 24/7 updates on campaign performance and strategy.
“With LocaliQ, I could see the reporting, and the platform was very transparent with what it was going to target. I can provide information and get suggestions back.”
-Becky Auten, Marketing Manager
Partnership for Growth
The LocaliQ platform gives customers first look access to data. With this, LocaliQ has helped Green Turtle Bay surpass its total 2021 revenue by $100,000 in the first three months of 2022.
