Home services marketing solutions
Make sure your business gets found with smarter digital marketing, powered by AI and informed by deep experience with home services businesses like yours, from small family-owned operations to large franchises.
You help your customers build something great. You need a partner who will do the same for you.
LocaliQ’s innovative technology and home repair expertise help you stand out from the competition. Our platform leverages insights and learnings from hundreds of thousands of successful home repair campaigns and millions of leads delivered to help you connect with more of the right customers.
Keep your schedule full and revenue growing
Our AI-powered solutions will help you build a strong multi-channel digital presence, reach the right audience, and deploy an effective digital marketing strategy that shows the value of your services and allows you to bid more projects.
Compete beyond price to show your true value
Between rising supply costs and other market challenges, we know managing your budget is a top priority. Our platform technology makes the most of your marketing spend by automatically optimizing your budget based on what’s driving results.
Take back your time to focus on your business
Home repair businesses face tough competition. In a saturated market, it’s difficult to stand out. Our lead management solutions help you follow up on leads faster, stay in touch with existing customers, and earn more business.
Home services marketing results that speak for themselves
39.3M
leads delivered
44.1K
businesses served
1.2M
campaigns run
Popular solutions for home services businesses
Listings
Listings can be a struggle for businesses that don’t have a physical location. We’ll help manage your listings, so you can easily show up in maps and local searches.
Websites & Landing Pages
Your website needs to make a great impression with potential customers. We’ll help convert your website visitors into leads and show you what’s driving traffic to your site.
Search Ads
Most people start their research for a home services business on search engines. Our search ads will help you reach the right audiences and attract new customers.
Live Chat
Engage prospective customers when they visit your website with our chat solutions. You’ll be able to answer questions, capture contact information, and convert leads into loyal customers.
Trusted by leaders in home services
An award-winning partner you can trust
Recognized for our commitment to driving innovation in marketing and growth for our customers.
Find your industry
Custom Contractors
Mortgage rates remain high and housing stock constrained, which means many people are staying put and investing in their current homes. That’s good news for custom contractors like you, who specialize in helping homeowners create dream spaces.
But you can only become the contractor of choice if homeowners can find you when they’re searching for help. LocaliQ helps you build a multi-channel contractor digital marketing machine, so your business is discoverable in all the places your target audience already gathers online. We have deep expertise in building cost-effective contractor Google Ads campaigns and in great contractor website design to help you turn more site visitors into leads.
Once they’ve discovered you, our AI-powered lead tracking and management tools help you catch every lead, impress prospects from your very first interaction and turn initial inquiries into new contracts.
Plumbing
Plumbers know how important it is to be discoverable online. Whether someone’s dealing with a burst pipe emergency at 3 o’clock in the morning or a simple worn-out toilet flange, chances are, they’ll head to the internet to find plumbing help fast.
And with homeowners and property managers logging 246,000 searches each month for “plumbers near me,” ensuring your business appears on the search results pages for those queries is essential to your success.
That’s where LocaliQ’s plumber digital marketing expertise comes in. From a plumbing website optimized for local SEO and lead generation to a smart paid search strategy, we know what it takes to get your plumbing business seen and capture leads day or night.
Home Repairs and Services
8 out of 10 homeowners hire professionals for home improvement repairs and maintenance, rather than handling it themselves.
Your team has the expertise and versatility to tackle any project a homeowner throws at you. But fixing up a home is a totally different skill set than home services marketing.
Just like your clients outsource home repairs beyond their sphere of knowledge, you can do the same with your digital marketing. And we’re your partner to take that off your hands, from home services Google Ads to lead management to website design. We bring our know-how and suite of digital-first, AI-powered marketing solutions to the table so you can generate more leads, manage your pipeline, and build your business, all while maintaining your focus on the work you do best.
HVAC
It doesn’t matter what time of year it is—HVAC providers always have something to do. From prepping A/C systems for the hot summer months to keeping homes warm for the winter holidays, your team is always on call to keep families safe and comfortable at home.
That’s probably why research shows that homeowners and property managers spend $10 billion each year on HVAC repair and maintenance services.
Our AI-powered HVAC digital marketing solutions help you capitalize on this major opportunity. We create a locally focused marketing strategy that captures the attention of the right audience at the right time, and pair that with lead tracking and management tools to drive more business. Our solutions include HVAC Google Ads and Facebook Ads, HVAC website design, and HVAC social media marketing.
Pools and Spas
The average monthly cost for pool maintenance service visits is $122.That means the real value for pool and spa businesses isn’t in booking one-off appointments. The name of the game is establishing long-term customer relationships with recurring revenue potential. When you do that, you stand to win between $3,000-$6,000 per home, per year.
To get there, you’ll need a consistent marketing program that attracts new business, builds trust, and engages existing customers too. LocaliQ has tools to manage the customer journey from start to finish—from digital ads and custom promotions to attract new business to SMS messaging and email automation that help you stay in touch with your current clients and encourage regular rebooking.
Roofing and Gutters
The roofing industry is seeing tremendous innovation, with customers seeking new, energy-efficient materials and prioritizing sustainability as they make purchasing decisions. While your team strives to stay on top of the latest advancements in your space, you also face stiff competition.
Of all the home services subsectors, roofing and gutters has the highest average cost per lead, coming in at $228.15. To stave off the fierce competition and control your costs, you need a marketing partner with a proven track record of maximizing spend for clients. Our platform technology makes the most of your marketing investment by automatically optimizing your budget based on what’s driving results. Learn more about digital marketing solutions for roofing contractors, including Google Ads and AI-powered lead management.
