6 Ways to Catapult Your Cannabis Brand’s Relevancy

In marketing, relevancy is a word often thrown around, but with very little context. Simply put, relevancy is how well your products or services meet the needs or “perceived needs” of your target audience. In theory, the more relevant your brand is, the...

3 Tips for Marketing to Cannabis Customers

The demand for cannabis products has exploded in the past few years, with over 62% of U.S. citizens in support of the legalization of cannabis. Medical and recreational product sales continue to increase by more than 20% year over year, exceeding all organic produce...

Cannabis Marketing Regulations You Need to Know

Anyone in the business of cannabis knows that it’s a highly regulated industry that requires a deep understanding of local, state, and federal laws. With up to 80% of the advertising landscape unavailable to cannabis brands, marketers need to think out of the...

Brand Loyalty: Why You Need it for Your Cannabis Brand

As we touched upon in our previous blog on building a trusted brand, developing a unique story and then telling that story across all communications mediums are critical first steps to brand loyalty. But what can you do to take your marketing and branding efforts to...