Making your local business discoverable online by likely buyers is a big project that requires ongoing management and fine-tuning.

And a key part of making your business discoverable is by investing in local search advertising.

Because search engine advertising puts your name and message in front of users who are searching right now for a business offering products or services like yours, you’re more likely to get phone calls or visits than random clicks that don’t generate leads and sales. Ultimately, you’re after customers, not clicks, so attracting people who have already demonstrated an interest makes good sense.

So, how do you get started, and what do you need to know before you do? Download our free ebook to learn all about local search advertising.

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