When a person is already familiar with your business, they’re more likely to click on your ads, give you their information, or become a customer.
In fact, one study found that when searching for a business, 82% of people clicked on a result from a brand they were familiar with.
So how do you increase brand awareness? Through a strong brand awareness strategy. In this guide, we’re covering all you need to know about brand awareness, including:
- What brand awareness is
- Why brand awareness is important
- 14 brand awareness strategies to try (with examples!)
- How to measure brand awareness
Download it to start building brand awareness today.