It can be difficult to fully understand the modern consumer and how they make decisions when it comes to healthcare.
But, this understanding is crucial to crafting a marketing strategy that best resonates, engages, and educates your intended audience.
So, to arm you with this knowledge along with the marketing tactics that will resonate best with healthcare consumers today, we conducted a survey of over 4,200 US adults who have been involved in any healthcare research or decision making in the last 12 months to get the data on:
- The top factors behind healthcare provider selection.
- The impact of the COVID-19 pandemic on healthcare consumers.
- The strategies that are most effective for healthcare marketing.
- And more.
Download our exclusive report to get the data you need to craft the most effective healthcare marketing plan.