The higher education landscape looks different today. That’s just a fact.

But that doesn’t mean your university or college can’t be successful this year and beyond. It just means that you need to have a better understanding of how prospective students are thinking, prioritizing, and searching when it comes to finding the right fit for their higher education.

So, to arm you with this knowledge along with the marketing tactics that will resonate best with prospective, current, and transfer students, we put together this report based on our survey of over 1,500 adults ages 18-49 who are currently considering, enrolled in, or recently completed a course at a college, university, or technical or trade program to get the data on:

  • The key factors behind college or university selection.
  • The impact of the COVID-19 pandemic on those pursuing higher education.
  • The marketing strategies that are most effective for higher education marketing.
  • And more.

We’re diving deeper into this exclusive data and share how – based on these insights – you can create a higher education marketing strategy that connects you with prospective students when they’re making their education decisions.

Download the guide to get the data today, and reach out to one of our education marketing experts to get even more insights and support crafting your marketing strategy.

Exclusive Report: The State of Higher Education Marketing in 2021 (+Data-Backed Ways to Get Ahead)
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