It’s not an exaggeration to say that 2020 presented a lot of challenges across almost all industries. But one that was particularly hit hard was the higher education industry. Between trying to figure out the best way to keep students and faculty safe, coordinating...
Pursuing a higher education degree is a big commitment that requires both a lot of time and a lot of money. Prospective students make decisions on where to attend college based on a number of practical factors like location, degree programs, scholarship opportunities,...
Social media marketing is an important component of a good education marketing strategy. Social media not only provides a way for you to reach prospective students and their parents, but it can also serve as a place for you to build a community around your school that...
At the heart of a good marketing strategy is a great story that allows your audience to connect meaningfully with what you do. This is particularly important within education marketing, where parents are entrusting you with the academic and personal growth of their...
HR professionals working in the education field know there is a teacher shortage. And, according to research from the Learning Policy Institute, the deficit in talent is growing. This shortfall not only means that HR professionals must work harder to recruit...
