Few things can feel as exhilarating—or terrifying—as opening a blank word processing document. That wide-open space represents an opportunity for creativity and expression. But if writer’s block has seized you, it can feel daunting and oppressive.
Anyone who writes for a living has felt both sensations when sitting down at their keyboard. And chances are, they’ve amassed an arsenal of fun copywriting tools over the years to make the good days even better and the bad days far more productive.
Whether you’re looking for a tool to inspire your next content topic or you want to improve your technical writing skills, this list of tools can help. Some are free. Some are paid. All will make the time at your writing desk more fulfilling.
Contents
- Copywriting tools to find inspiration for content
- Copywriting tools to nail your SEO
- Copywriting tools to create eye-catching openers
- Copywriting tools to refine your voice
- Copywriting tools to get your grammar right
Copywriting tools to find inspiration for content
You know you need to draft new content for your brand, but you have no clue what to cover next. These tools offer inspiration and point you toward topics that are timely and relevant to your audience.
Exploding Topics
The businesses that stand out online are sharing their unique perspective on things their audience cares about. Exploding Topics helps you find trending conversations, so you can jump in with your brand’s point of view.
Check out their articles for general trending topics each month, or run up to 10 free searches on relevant or timely terms to see how they and related phrases are performing online.
💡 Speaking of content ideas…Get engaging, useful ideas for every month of the year: The Mega Must-Have Marketing Calendar >>
AnswerThePublic
Ever wonder what people are searching for out there on the World Wide Web? AnswerThePublic provides insight, showing you actual questions people are asking about a given topic across many relevant platforms, from Google to your favorite LLM.
When you know what people are searching for, you can draft copy that answers their questions—and create marketing materials that meet your ideal customer’s needs and compel them to learn more about your brand.
Google autocomplete
This isn’t so much a tool as it is a tactic, but it’s a clever way to use Google search unconventionally. If you have a keyword in mind, type it into the Google search bar and allow autocomplete to surface common search queries.
How the platform fills in the blank following your keyword gives you a look at what real searchers are asking on Google. What you find might serve as a great jumping-off point for your next social media post, PPC campaign, or landing page.
Copywriting tools to nail your SEO
When you’re writing digital copy, SEO matters. It helps your website copy rank, but it also has a role to play in the words your brand publishes elsewhere online. Social media posts, YouTube descriptions, and more have the potential to rank if you’re hitting the right keywords and topics. Plus, keywords play a critical role on many digital advertising platforms.
These SEO copywriting tools can help you draft copy that performs well in search results and ads.
Google Keyword Planner
If you have a Google Ads account, you already have access to this free tool. Google Keyword Planner supports discovery and research, surfacing keywords related to your business and helping you analyze their performance.
If you’re using keyword research to inform an upcoming Google Ads campaign, you can also investigate pricing. Google Keyword Planner offers bid estimates to help you set your advertising budget.
🔎 Get updated tips for your SEO strategy with our free guide >> How to Do SEO Right–Right Now!
WordStream’s Free Keyword Tool
For a free, platform-agnostic keyword planning tool, WordStream’s Free Keyword Tool offers a list of relevant keywords along with volume and cost per click data. The tool is available for anyone to use, and you can run searches for keywords or website URLs.
Use this free keyword tool to find keywords for your upcoming social media campaign, website home page, or anything in between!
Semrush
If you’re looking to dive deep into SEO research, a paid tool like Semrush can take your research to the next level. Semrush has been leaning into LLM-related research, which is great for brands who aspire to rank in AI search.
Copywriting tools to create eye-catching openers
Sometimes, the trickiest copy to nail is the stuff that draws readers in. Whether that’s a blog title, a social media hook, or an email subject line, that little cluster of characters can take longer to draft than a whole webpage.
Fortunately, there are some fun copywriting tools that make it easier to write an introductory line that stops the scroll and invites the click.
SendCheckIt
SendCheckIt’s email subject line tester is free to use when you create an account. It provides a grade for your subject line and offers suggestions to improve your work. It also shows how the subject line will look on mobile and desktop, helping you visualize where it cuts off (and understand if it makes sense to adjust it).
BlogAbout Title Generator
The BlogAbout Title Generator can help with brainstorming content and finding the ideal title. Pop in your keyword information and receive suggestions for titles to tackle. Pro tip: You don’t need to turn these suggestions into blogs (because blogs aren’t technically copy—they fall under the umbrella of content marketing). They may also inspire copy for a social media post, landing page, PPC ad, or more.
AI Hook Grader
Is your social media copy really going to stop someone in their tracks? This AI hook grader from Aibrify rates your opening lines in real time. Pick your target social media platform, add your copy, and watch it evaluate your writing across key metrics like readability, emotional impact, specificity, and urgency. It also provides an overall score and suggestions to improve your draft.
Copywriting tools to refine your voice
In the era of AI slop writing, establishing a brand voice that sounds singular can be a huge differentiator. These fun copywriting tools help you break out of linguistic patterns that make you sound like every other brand or thought leader on the internet. How refreshing!
You Sound Like Everyone Else
Worried your copy is indistinguishable from your competitor’s messaging? This free tool from WordStream, aptly named You Sound Like Everyone Else, helps you spot same-same phrasing and writing that’s vague, confusing, or potentially untrustworthy.
Paste your copy into the text box and get an analysis of your writing to help you eliminate common business turns of phrase and other elements that weaken your message.
OneLook Thesaurus
When you write lots of copy for the same brand or industry, it’s easy to fall into language patterns. You find yourself reusing the same words over and over, and it ultimately dilutes the power of your message. A thesaurus can help you break free and find new ways to talk about your business.
OneLook Thesaurus is unique because it doesn’t just provide synonyms for words. It allows you to filter results by a bunch of parameters (most to least similar, A to Z, shortest to longest, most lyrical, and more). That specificity can help you find the ideal word for your situation.
Cliché Finder
Plug the word “cliché” into the aforementioned thesaurus, and you’ll get all kinds of descriptors you don’t want associated with your writing: hackneyed, overused, uninventive (we outlined the 25 most overused marketing phrases here). But clichés are so much a part of our culture, sometimes you don’t even notice you’ve employed one in your draft. This tool can help you spot a tired turn of phrase. Copy-paste your passage into the text box, and it will flag clichés along with potential spelling errors and other overused words.
🎁 Want to avoid schmaltzy copy during the most wonderful time of the year? Check out our Giant Guide to Cliché-Free Holiday Copywriting >>
Copywriting tools to get your grammar right
You know that sense of accomplishment you feel when you publish your new copy? The quickest way to dash those good vibes is to realize that a typo or silly error slipped through your defenses.
These fun copywriting tools help you spot mistakes and ensure your writing is as polished as possible.
ProWritingAid
This one is for the grammar nerds. ProWritingAid provides editing support to help you spot issues and patterns to improve your writing overall. The free account helps you master the basics, while a paid plan can provide more in-depth writing guidance. Consider adding the Chrome extension to your browser so the tool can easily check your writing across Google Docs, social platforms, and more.
Hemingway
Hemingway is great for writers who have the basics down but want to hone their craft. The tool provides feedback on whether your writing is too complex, convoluted, or contains tics that are weakening your narrative.
It’s great for helping you spot your writing deficits over time (“Oops, there’s that passive voice again!”), which is how you break out of patterns you didn’t even know you had.
Capitalize My Title
“How do I properly capitalize this title?” If you’ve ever asked yourself that question, this fun copywriting tool is for you. Capitalize My Title helps you get it right regardless of which style manual you’re writing to. Does your business use AP Style? It’s got you covered. The Chicago Manual more your speed? No worries.
Marketing is more fun with great copywriting tools
Writing can feel daunting sometimes. These tools make copywriting more approachable and achievable. Whether you’re a seasoned pro or relatively new to writing for your brand, there’s a fun copywriting tool in here to help you hone your skills and turn out captivating copy that converts:
- Exploding Topics
- AnswerThePublic
- Google autocomplete
- Google Keyword Planner
- WordStream’s Free Keyword Tool
- Semrush
- SendCheckIt
- BlogAbout Title Generator
- AI Hook Grader
- You Sound Like Everyone Else
- OneLook Thesaurus
- Cliché Finder
- ProWritingAid
- Hemingway
- Capitalize My Title
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