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  • Case Studies
  • | Retail Services

Pala Brothers Furniture

Wilmington, DE

Pala Brothers Furniture is a family-owned and operated furniture business that first opened its doors in 1953. With a 20,000 square foot showroom in Wilmington, Delaware, this team provides high-quality furniture from top manufacturers with a focus on customer satisfaction.

8.9K

total annual clicks on social ads

713

total annual contacts generated from social ads

6.2K

total annual post engagements

"LocaliQ is doing a good job getting the right customers in the door."

- Jeff Pala, Owner, Pala Brothers Furniture

Goals

 

Challenges

The Pala Brothers Furniture team knew they needed to strengthen their online presence in order to build their brand. However, with limited knowledge of the ins-and-outs of digital marketing, they needed a reliable partner who could deliver the return on investment they desired.

Solutions

Pala Brothers Furniture teamed up with the experts at LocaliQ to expand their marketing efforts beyond print advertising. They revamped their:

  • Websites & Landing Pages
  • Targeted Email Marketing
  • Social Ads
  • Campaign Tracking

 

Results

Despite the impacts of COVID-19, Pala Brothers Furniture campaigns have delivered outstanding results. Because their marketing campaigns are designed to target their ideal customers, the Pala Brothers Furniture team has been able to connect with more qualified leads and, ultimately, drive more sales.

Additionally, the team trusts their LocaliQ partners to constantly evaluate and adjust their marketing, so that they can stay focused on running their business.

“It’s like going to a mechanic,” Jeff Pala said. “You just want to turn the key and it runs. And that’s essentially what we were looking for. At the end of the month the question is, ‘Were sales better, or worse, or flat compared to when we didn’t do [digital marketing]?’ And our sales have been better. So, in my eyes it’s working.”

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