2x
higher Search Ads CTR than industry average
55%
higher email view rate than industry average
12
new store locations established since working with LocaliQ
"With LocaliQ, I can be sure that every dollar I spend is being put towards something I'm going to get a return on."
- Mike Palmer, Owner, Premier Pet Supply
Goals
Premier Pet wanted their product selection to become just as well-known as their brand.
“More recently, an even greater need is being able to make sure that people recognize not only that we exist, but that we provide an even greater product mix than any other retailers in the area, and our pricing is competitive or better,” Mike said.
Premier Pet was hoping to accelerate their foot traffic and customer loyalty in addition to their online presence.
Challenges
Being in such a competitive industry, Premier Pet is always looking for ways to stand out. “First and foremost, our focus is brand awareness and exposure. It’s really all about being as relevant as possible. You can lose customers so quickly if they get into the patterns of shopping elsewhere,” Mike said.
Solutions
LocaliQ provides Premier Pet Supply with a suite of solutions all in one easy partnership that includes Search Ads, Display Ads, Listings Management, Email Marketing, and Branded Content.
Results
With LocaliQ, Premier Pet is able to approach their digital marketing with confidence.
“The team at LocaliQ has literally held my hand helping me navigate through the vast portfolio of marketing options they provide. They really made me feel comfortable with my choices. I feel in my heart they are fighting for my success just as much as I have,” Mike said.
The Premier Pet team has also found value in LocaliQ’s ability to provide them with a multichannel marketing strategy.
“I’ve learned the best play is to have a game plan that’s all encompassing because then you hit people on multiple channels—you reach a wider and greater audience when doing so,” Mike said. “I think all channels LocaliQ offers are fantastic outlets to gain the exposure that we need.”
With LocaliQ Customer Center, the Premier Pet team has also been able to access clear reporting and data to prove positive campaign performance.
“I admittedly completely rely on the LocaliQ reports and frequently look through that,” Mike said.
For example, Premier Pet can prioritize the marketing metrics that matter most to its business goals.
“I think primarily our campaigns’ click-through rates have always been impressive. That’s just one metric of many that stands out,” Mike said.
In fact, Premier Pet’s LocaliQ-powered Search Ads had click-through rates that were two times higher than the industry average. Also, Premier Pet sees a 55% higher email view-through rate than the industry average. Throughout the process of marketing with LocaliQ, Premier Pet was able to grow its number of stores from one location to now 13 locations.
The partnership doesn’t stop at campaign results and business growth, as the LocaliQ team is in frequent contact with the Premier Pet team to ensure they feel supported.
“I honestly feel so fortunate because the LocaliQ team has been amazing. They care so much about both our overall success as a business and the success of the individual campaigns that we run,” Mike said.
The LocaliQ team works hard to create a positive working relationship with the team at Premier Pet.
“It’s not just that they’re working for me, but they’re working with me, which makes me feel very comfortable and confident in the care that they’re taking. LocaliQ looks out for me,” Mike said.
