Welcome to LOCALiQ Marketing Lab. This free learning hub is jam-packed with resources about local marketing strategies for business owners, marketers, or anyone interested in learning more about how marketing works. Each lab contains an in-depth look at a specific strategy related to local marketing and how it helps you get more customers, increase brand awareness, or connect with your audience. Happy learning!
Local Marketing 101
This is your starter kit for local marketing. We’ll cover the best local marketing strategies available and then talk about goal-setting, budgeting, tracking, and other essentials for an effective marketing plan.
This local marketing course takes a deep dive into local SEO – a must-have for any local marketing strategy if you want to get seen and found on search engines like Google.
This local marketing course takes you into the world of local search ads – also known as local PPC, SEM, pay-per-click, and more. Don’t worry – we’ll cover all the details for you!
About LOCALiQ Marketing Lab
Local marketing isn’t an exact science – it requires hypothesizing, experimenting, analyzing results, and fine-tuning to get the right outcome for each business. The best local marketing strategies deliver your marketing message to the right people, in the right places, at the right times.
In order to do that, you need to develop a localized marketing strategy formula for your business – which all starts with a foundational knowledge of the options available.
Our digital marketing strategies can help grow your business. Find out more.