Introduction to Facebook ads
A common reason small, local businesses fail is a lack of funds. It’s tough to keep the lights on and pay your bills—let alone grow your business—when you’re not bringing in enough money. So the solution is, of course, to make more money. Facebook advertising is a proven way to do that.
But if you’re not careful, it can be a waste of the funds you do have. So this Facebook ads course will teach you everything you need to know to avoid that and get a return on investment. In this Facebook ads course, you’ll learn:
- The benefits of Facebook advertising for small businesses
- About Facebook advertising costs
- How to get started with Facebook ads for local businesses
- The types of Facebook ads you can run
- Tips for ad targeting, copywriting, and more
- What a money-making Facebook ad looks like with the help of some real-life examples
- How to measure Facebook ad performance
Are you ready? Let’s dive in!
How to Run Facebook Ads
In this lesson, we’ll walk through the steps to set up and run your first Facebook ad. This includes creating a Facebook Ads Manager account, identifying your campaign objective, creating your ad copy and creative, and more.
View the LessonFacebook Ads Best Practices & Strategies for Success
In this lesson, we’ll share helpful best practices and strategies to make your Facebook ads successful. You’ll learn the basics of a great Facebook ads strategy as well as some dos and don’ts to keep in mind as you run Facebook ads for your business.
View the LessonFacebook Lead Ads
This lesson covers what Facebook lead ads are, how they work, and tips for effective lead ad campaigns. Plus, get an understanding of the benefits of Facebook lead ads for your business. You'll also get plenty of screenshots and examples so you have what you need to create your own Facebook lead ads from start to finish.
View the LessonFacebook Ad Sizes for 2024
In this lesson, you'll get a handy list of the latest specs for Facebook ad sizes in 2023. Here, you'll find a quick and easy-to-follow guide of sizes for Facebook image, video, and carousel ads. Facebook ad sizing can make or break your campaigns, so be sure to get your sizing right on the first try with these helpful tips.
View the LessonThe 5 Best Facebook Ads Examples
Congratulations, you're almost ready to launch your new Facebook ads! However, you'll probably want some Facebook ad examples to go off of before you fully build out your own campaigns. In this lesson, source inspiration for your business's Facebook ads with five best Facebook ad examples from real-life brands in various industries.
View the LessonFacebook Ads Reporting
Once you start running Facebook ads, how will you know they're working properly and helping your business grow? In this lesson, you'll gain an understanding of how Facebook ads reporting and tracking works. Facebook ads reporting might feel tricky at first, but after this walk-through, you'll be ready to take on Facebook ad tracking like a pro. We're covering top tracking and reporting hacks for Facebook ads, like connecting your Facebook pixel to your website, selecting which results to track that matter most, metrics to keep an eye on, and more.
View the LessonHow Much Do Facebook Ads Cost?
How much do Facebook ads cost? We're so glad you asked! In this lesson, you'll learn the basics of calculating Facebook ad costs. Plus, get the latest data on Facebook ad costs by vertical. We'll also discuss the relationship of Facebook ad costs with other channels, like Google Ads, and how Facebook ad costs compare to Facebook ad conversion rates.
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