FREE & ONLINE
Empowering local business owners and marketers with the information, expertise, and data to feel confident in their marketing.
Step into our lab
Welcome to LocaliQ Marketing Lab. This free learning hub is jam-packed with resources about local marketing strategies for business owners, marketers, or anyone interested in learning more about how marketing works. Each lab contains an in-depth look at a specific strategy related to local marketing and how it helps you get more customers, increase brand awareness, or connect with your audience. Happy learning!
Get all the details you need to know about Facebook advertising in this simple, free course.
Small Business Websites
We dive deep into the reasons every small business needs a website. Plus we're sharing how to make a great site, the best small business website examples, website metrics to track, and so much more.
Local Marketing 101
This is your starter kit for local marketing. We’ll cover the best local marketing strategies available and then talk about goal-setting, budgeting, tracking, and other essentials for an effective marketing plan.
Take a deep dive into local SEO—a must-have for any local marketing strategy if you want to get seen and found on search engines like Google.
Venture into the world of local search ads—also known as SEM, pay-per-click, and more. Don’t worry—we’ll cover all the details for you!
Local Social Media Marketing
Finally, the complex world of social media marketing—simplified! We're going to cover the basics and best practices for each channel, clear steps for getting started, and all the tips and ideas you need for local marketing success.
About LocaliQ Marketing Lab
Local marketing isn’t an exact science – it requires hypothesizing, experimenting, analyzing results, and fine-tuning to get the right outcome for each business. The best local marketing strategies deliver your marketing message to the right people, in the right places, at the right times.
In order to do that, you need to develop a localized marketing strategy formula for your business – which all starts with a foundational knowledge of the options available.