When patients are having trouble hearing or looking for options to improve their hearing through hearing aids in the Columbia, Maryland, area, they visit Audiology First. Audiology First, an audiology clinic, partners with patients to help them hear better through hearing aid fittings, hearing tests, and a variety of other solutions.
Increase in Website Visits over 6 Months
Call to Action Clicks from Facebook Ads in 6 Months
from LocaliQ Campaigns
Where do you start when you’re looking for a medical practice? Most of us start by conducting a search on search engines and looking for recommendations from friends and family, often times on social media.
The team at Audiology First knew they needed to get online to get in front of their target audience “ those searching for hearing improvement solutions or those searching for solutions for their loved ones. So, they wanted to establish a digital marketing strategy that effectively targeted the right people on search engines, increased the number of calls and website visits they were receiving, and got them new patients.
We executed a marketing strategy for Audiology First that includes search marketing, Facebook advertising, and retargeting. This allowed them to get seen on top search engines and Facebook, one of the most popular social media sites, and then retarget users who visited their website but didn’t take the next step to become their customer. This put Audiology First in front of the right audience in the right channels.
Audiology First tried running online marketing campaigns on their own and found it incredibly difficult and time consuming. When a colleague told them about LocaliQ’s marketing solutions and the results he had seen with us, they decided to give us a shot.
In just six months, they saw a dramatic increase in website visits, phone calls, and new patients coming in from online sources. And the best part: It wasn’t taking any of their own time.
Now, they have more time to spend focusing on the new patients that come in as a result of their online marketing campaigns through LocaliQ.
“Their marketing works, and it’s very, very helpful,” said Diana Wagner, owner and audiologist at Audiology First.
Audiology First started running LocaliQ Search Marketing because they knew that was an effective way to get the word out about their business. After seeing early success, they added our retargeting solution to stay top of mind as prospective patients were conducting healthcare research.
Wagner sees in the LocaliQ reports that “the number of impressions has skyrocketed and the number of calls is increasing due to retargeting.”
Facebook has become a resource for more and more people when looking for healthcare providers or recommendations. So, Audiology First added our Facebook advertising solution so they can get in front of prospects who either need their services or those younger caregivers whose parents or neighbors may need hearing aids or tests.
“Our Facebook ads are getting to the right market, and they’re getting to the people who need to see them,” said Wagner.
Wagner’s experience with LocaliQ’s solutions is made even greater by the team she works with. She appreciates their expertise, willingness to provide her with ideas and best practices, and true interest in her business. She knows that with us by her side, she no longer has to focus her time and energy on digital marketing because we have the tools to help her succeed.
“I don’t have to worry about it,” said Wagner. “They take care of everything.”
Audiology First is excited to continue running LocaliQ’s solutions and sees us as a true partner in the success of her practice.