69X
ROAS based on attributed revenue
17X
average monthly ROAS
39%
of total website traffic driven by Targeted Email Marketing
"I highly recommend LocaliQ. They are very easy to work with, from their responsiveness, to their knowledge of the process and what is needed, to their execution of the promised actions."
- Stuart Nokes, Owner, Five Star Painting of Loudoun
Goals
The brand was looking for a marketing strategy that would keep it in front of homeowners with relevant seasonal messaging and offers to grow revenue year-round.
Challenges
Five Star Painting needed to keep its brand top of mind in a competitive market with both new and existing customers. The team lacked a cost-effective strategy to drive quality traffic to their website from a targeted audience that would be likely to convert into estimate opportunities and booked revenue.
Solutions
Five Star Painting found a complete digital strategy by working with LocaliQ, using Targeted Email Marketing, Display Ads with website retargeting, and YouTube Ads.
Results
With LocaliQ, Five Star Painting has driven significant leads from a combined digital marketing strategy. Thanks to LocaliQ’s solutions and digital experts, the brand has seen a 17X growth in average monthly return on ad spend.
Targeted Email Marketing campaigns resulted in significant traffic and revenue increases. Across a five-month period, 100K emails were delivered, resulting in $613K in estimates generated and $180K in attributed revenue for the business.
Along with these efforts, the brand’s YouTube ads and display ads with website retargeting delivered a combined 279K impressions. YouTube generated 91.5K views with a highly engaged audience, delivering a 64.7% view-through rate—2x higher than the industry benchmarks.
And with LocaliQ’s team of experts managing these digital solutions behind the scenes, Five Star Painting doesn’t have to take on any extra workload—freeing up their team to stay focused on day-to-day operations.
“We receive a personal approach to our business needs. If you want to get your marketing efforts on a regular cadence that is handled professionally and produces results, I recommend LocaliQ,” Stuart said.
