82%
of all leads sourced from LocaliQ solutions
16%
increase in SEO leads
93%
increase in contact form leads
"The LocaliQ team is flexible in modifying strategies, and they don't minimize what might seem to be insignificant nuances. The team is simply fantastic to work with."
- Julie Globus, US Attorney and Liaison
Goals
The Procelsio Clinic team was looking to achieve reach and awareness with their campaigns. They’re working towards acquiring US patients who are either paying too much stateside or don’t have access to the same treatments elsewhere. The team needed prospective patients to know about the unique treatment and financing options Procelsio has and turn those prospective patients into more leads for the clinic.
Challenges
Before working with LocaliQ, the Procelsio Clinic did not have a US-based marketing or advertising strategy. Tapping into a new market is a challenge in and of itself, but combined with the many tight restrictions healthcare advertisers face, the Procelsio Clinic team needed help to get their strategy off the ground.
Solutions
Procelsio Clinic works with LocaliQ for a full-funnel marketing strategy including Targeted Email Marketing, Social Media Marketing, Display Ads, Search Ads, Dash™, as well as Websites & Landing Pages.
Results
In just 60 days, LocaliQ helped Procelsio Clinic build awareness among potential US patients while driving measurable growth and lead generation. Overall, LocaliQ solutions generated 82% of all incoming leads. The clinic saw 6,500 site visits and 98 new leads within 60 days. Leads from direct site traffic increased by 16% compared to the previous period, and form fills across all traffic sources increased by 93%.
The clinic’s marketing strategy with LocaliQ also drove tremendous brand awareness. Its Display Ads generated over 300,000 impressions and email campaigns reached 50,000 users on average per send.
Aside from achieving outstanding performance, the Procelsio Clinic team has worked closely with LocaliQ and feels fully supported throughout the entire digital marketing process.
“LocaliQ has a great team, and everyone has been wonderful to work with. They are responsive and conscientious. Plus, they have insight into working with an overseas group, and they’re sensitive to cultural norms and expectations,” Julie said.
“Though we’re based in Germany, we’re working toward acquiring US patients who can’t afford or find the treatments we offer. LocaliQ has done a spectacular job in spreading the message we are looking to spread,” Julie said.
