294
total leads generated
36%
lower Search Ads CPL
+$52K
in attributed revenue from Targeted Email Marketing
"The LocaliQ team is responsive, takes the time to answer my questions, and provides thoughtful recommendations. As a growing small business, it's important to have a marketing team that listens to our goals, respects our budget, and is willing to adjust strategies based on performance."
- Alex Camacho, Owner, Molly Maid of East Portland
Goals
Molly Maid was looking for a marketing strategy that would get their name in front of new customers and help them stay top of mind to earn repeat business. The team also needed a partner who would help them understand and respond to campaign performance data to shape long–term business strategy.
Challenges
Molly Maid needed a cost-effective strategy to drive new leads and increase market share. It was crucial that this approach also allowed their team to stay focused on the day-to-day operations of serving current customers.
Solutions
Molly Maid found a complete digital strategy by working with LocaliQ, using Search Ads, Local Services Ads, and Targeted Email Marketing.
Results
Over a six-month period, Molly Maid has grown their business through LocaliQ’s full-funnel digital solutions.
Search ads have played an important role in Molly Maid’s lead generation. Their campaign performed at a 12.14% click-through rate, more than 2X the industry benchmark. This resulted in 161 leads captured, with a $57 cost per lead–36% lower than the industry benchmark. The brand also made use of Local Services Ads as part of their strategy, driving an additional 133 leads.
“What I value most is the partnership and communication. I also appreciate the regular check-ins and the transparency around campaign results. Having a team that genuinely wants to help us grow gives me confidence that we’re working toward the same objective,” Alex said.
Targeted Email Marketing campaigns resulted in significant traffic and revenue increases. Across a six-month period, emails reached an average of 37K potential customers per send, resulting in over $52K in attributed revenue for the business.
Along with strong campaign results, Molly Maid has benefited from the partnership of LocaliQ’s digital experts. Regular check-ins and proactive communication around campaign performance ensure the brand is kept up to date on their investment, while being able to focus on managing daily operations and responding to customer needs.
“I’d recommend LocaliQ to other franchise owners and small businesses that are looking for a marketing partner rather than just a marketing vendor. Their team has been responsive, collaborative, and genuinely interested in helping us grow. They take the time to explain campaign performance, listen to feedback, and adjust strategies when needed,” Alex said.
“For businesses that value communication, transparency, and ongoing support, LocaliQ has been a positive partner.”
