98%
of SMS queries handled by Dash agent
100%
of call leads sourced from LocaliQ solutions
500%
higher Search Ads CTR*
"The Dash SMS agent is able to capture contact information for follow-up and even direct prospective students to our Admissions email."
- Stephanie Miller, Admissions Representative, Cowley College
Goals
The team at Cowley College was looking to achieve two goals: drive student enrollment and increase student retention over time.
Challenges
Education is one of the most competitive industries in digital marketing, making it especially important for Cowley College to stand out during peak enrollment seasons. As applications increase, Cowley’s biggest challenge is quickly following up with prospective students and efficiently connecting them with the right admissions team members.
Solutions
Cowley College uses the following LocaliQ solutions to reach its enrollment and retention goals: Search Ads, Social Ads, and Dash—our AI-powered lead management solution.
Results
A combined search advertising and social ads strategy has maximized leads and awareness for the college. For example, Cowley College’s Search Ads with LocaliQ is driving excellent results, including 455 leads with ads seeing a 35% click-through rate, which is 500% higher than the industry average of 5.74%. Plus, LocaliQ-powered Social Ads for Cowley College has been yielding 588,000 impressions and over 6,200 clicks in 90 days.
In just 90 days, LocaliQ solutions have brought in a in a total of 28,700 site visits and 362 calls. 100% of Crowley College’s incoming calls were sourced from LocaliQ solutions during this period.
On top of this, Dash’s AI agent manages 98% of Crowley College’s incoming SMS messages.
“The Dash SMS agent has been a huge help in delegating incoming prospective students,” said Stephanie Miller, Admissions Representative at Crowley College. “We’re able to provide quicker responses and filter out questions so that the appropriate party is contacted.”
This means greater efficiency and faster follow-up, all without sacrificing employee bandwidth, leading to increased student enrollment.
*Search ad metric compared to industry average
