A Ford dealership looking for new ways to target in-market auto shoppers to drive a big pick up in sales.
market share point increase
Facebook CTR (205% above benchmark)
email CTR (31% above benchmark)
As a brand, Ford had been experiencing a relatively flat year for sales, so the dealership needed ways to target competitor auto brands to increase its share in a small growth market.
was successful in driving new sales to the dealership, resulting in a 17% increase in sales during the flat market. To compare, overall Ford vehicle sales in the market increased only 2% year-over-year.
They saw great success from each marketing tactic, including 21 new sales from targeted email marketing in the first three months – an estimated investment of $220 per vehicle sold. Additionally, their clickthrough rate for their display ads were two times higher than average, and their search retargeting ads drove more than 1,000 auto intenders to the dealership’s website. They were also pleased with their YouTube ads campaign, which saw nearly 80% of TruView viewers complete at least 75% of their video ads.
Overall, the dealership was pleased with their LOCALiQ AUTOMOTIVE marketing campaign and the growth they experienced as a result.