46%
lower Search Ads cost per click*
44%
higher Search Ads conversion rate*
73%
higher Social Ads click through rate*
"Our dollar goes further with LocaliQ. As our digital marketing channels continue to grow and change, LocaliQ's team has the skills to keep up and recommend what is best suited for our business."
- Marilou Schnaderbeck, Business Manager, Northeast Wisconsin Foot & Ankle Associates
Goals
The NWFAA team was looking for a marketing strategy to help them establish authority within their local market and reach customers across multiple channels with consistent brand messaging.
Challenges
The NWFAA targets an extremely competitive market—with over 25 other foot and ankle orthopedic practices in Appleton alone. Plus, the internal team didn’t have the resources in-house to expand their digital marketing education and strategy, so they needed an informed partner they could trust.
Solutions
LocaliQ provides NWFAA with a complete suite of marketing solutions that includes Search Ads, Social Ads, Social Media Marketing, Display Ads, Websites and Landing Pages, and Dash by LocaliQ—our AI-powered lead management software.
Results
With LocaliQ, the NWFAA team was able to implement a cross-channel strategy using Search Ads, Social Ads, Display Ads, and Social Media Marketing campaigns to drive high-interest patient leads to its LocaliQ-optimized website.
In just 90 days, this strategy yielded 625,000 impressions and over 8,500 clicks, bringing in more traffic than ever before. Plus, using LocaliQ’s data, the team was able to geo-target campaigns to ensure their ads were showing up in areas by its neighboring competitors.
The business’s site was able to successfully handle the influx of traffic and convert it to leads thanks to LocaliQ’s Websites and Landing Pages solution. This improved its website conversion rates, with nearly 1,750 organic site visits in 90 days resulting in 311 calls and form fills, and almost 1,270 direct site visits resulting in 967 calls.
The practice was able to turn those site visitors into new patients with a complete lead nurture strategy powered by LocaliQ’s AI lead management software, Dash.
On top of this, Dash recorded 515 new patient lead contacts in 90 days. Additionally, 64% of calls to the practice were unique—indicating new patients rather than existing ones have been contacting the business.
Dash is also able to record and analyze all the calls the practice has been getting—and with the help of Dash’s AI-generated call summaries, the time spent reviewing calls was reduced by 86%. Putting it all together, the practice can focus this time back on delivering exceptional care to new and existing patients.
*Search and social ad metrics compared to industry average
