100%
of Chat leads converted to sales
40%
increase in website traffic
"LocaliQ's strategic support has not only revived American Metal Coatings' quoting activity but also positioned us for sustained growth and profitability."
- Tim Reithmiller, Marketing Manager, American Metal Coatings
Goals
To stay ahead of its ever-growing list of competitors, the American Metal Coatings team was searching for a marketing solution that would improve the brand’s digital presence and increase quote requests.
Challenges
Before partnering with LocaliQ, American Metal Coatings struggled with a web presence and digital marketing strategy that hadn’t driven a verified quote in over a year.
Solutions
American Metal Coatings relies on LocaliQ for Search Ads, Chat, and Dash™ by LocaliQ—our AI-powered lead management solution.
Results
Once LocaliQ stepped in to seamlessly handle the brand’s Search Ads, Chat, and AI-powered lead management, the American Metal Coatings team was able to quickly scale their digital strategy—generating leads from net new contacts and winning them business that previously was going to their competitors.
“Recognizing the need for a digital overhaul, we decided to become a client of LocaliQ. Starting from scratch, LocaliQ’s expert team worked closely with us to build a robust digital marketing strategy tailored to American Metal Coatings’ needs,” Tim said.
Now, with LocaliQ’s custom mix of marketing solutions, American Metal Coatings is securing more leads than ever before. For example, 90% of calls sourced from LocaliQ Search Ads have been unique contacts—indicating more new customers are becoming aware of all that American Metal Coatings has to offer.
“On average, American Metal Coatings now receives at least one new verified quote every week, typically exceeding $100K in powder coating bid potential,” Tim said.
On top of this, with help from Dash by LocaliQ, the team is able to manage leads more effectively and get a clearer picture of their marketing progress. For example, the team is spending significantly less time per month listening to calls thanks to AI-generated call summaries from Dash. Plus, because Dash reports on key performance metrics like site visits as well as leads generated, American Metal Coatings has been able to track a 39% increase in total marketing activity.
“The transformation of American Metal Coatings from a company struggling to attract new business to one that is now taking customers from competitors highlights the powerful impact of a strategic marketing overhaul,” Tim said.
